Dare Jeans

Business of Fashion - - Contents -

In 1992, Paresh Ded­hia, a com­plete new­comer to the trade put in all his en­er­gies and ven­tured into gar­ment man­u­fac­tur­ing. He soon re­al­ized the im­mense scope for branded gar­ments and in 1995 launched flag­ship brand, Dare to pro­vide stylish bot­tom wear for men. With a vi­sion and com­mit­ment to pro­vide the best fits, washes and fashion at a very af­ford­able price, the brand of­fers a vast col­lec­tion of for­mals, ca­su­als and jeans for men in best qual­ity fab­rics sourced from re­puted mills.

Brand’s core au­di­ence

Dare Jeans had en­tered the gar­ment in­dus­try in In­dia spe­cial­is­ing in jeans. The brand caters to men of 18 years old and above.

Present prod­uct port­fo­lio

Cre­ativ­ity and rich feel form the base of the brand. Dare Jeans are the core prod­ucts of the com­pany and are very pop­u­lar and sell ex­tremely well. The jeans come in a va­ri­ety of fab­rics, washes, fits, and colours. The de­signs are sim­ple and el­e­gant. Den­ims con­trib­ute to about 60 per­cent of the over­all prod­uct cat­e­gory of the brand.

Top sell­ing denim col­lec­tions

This sea­son’s top sell­ing denim styles at Dare Jeans in­clude ranges like knit­ted den­ims, satin den­ims and peach fin­ished den­ims. They have a soft hand feel and are re­garded as the best sell­ing prod­ucts of the com­pany for their su­pe­rior fab­rics and per­fect fits.

New denim col­lec­tions planned for the forth­com­ing sea­son

For the forth­com­ing sea­son, Dare Jeans plans to in­tro­duce hy­brid den­ims, which are a mix of knit­ted and wo­ven den­ims.

Plans re­gard­ing new denim prod­uct range/denim cat­e­gory ex­pan­sion

Denim is the fastest grow­ing cat­e­gory in the prod­uct mix of Dare Jeans and the brand ex­pects the mo­men­tum to con­tinue in times to come. Dare is fo­cus­ing on ex­pand­ing its range and is bank­ing on cap­i­tal­is­ing lat­est tech­no­log­i­cal and style re­lated trends that the mar­ket has to of­fer.

Pri­mary mar­kets & re­tail pres­ence

Dare Jeans’ pri­mary mar­kets are spread all over In­dia. The brand is present in Ma­ha­rash­tra, Gu­jarat, Ra­jasthan, Tamil Nadu, Ker­ala, etc. The brand be­lieves in ex­pand­ing through exclusive brand out­lets and thus plans to in­crease the num­ber of stores in both metro cities and grow­ing tier-II and III cities.

Top re­tail­ers

The brand’s top re­tail­ers are Pothys (Tamil Nadu), Bin­dals (Ut­tar Pradesh), Gupta Cre­ation (Delhi), Sa­gar (Mum­bai) and R S Broth­ers (Hy­der­abad).

Progress through on­line re­tail

Dare Jeans is present across all ma­jor re­tail­ers in the coun­try, both ver­ti­cal and hor­i­zon­tal. Ad­di­tion­ally Dare Jeans also re­tails through on­line por­tals like Ama­zon, Flip­kart, etc.

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