In 1992, Paresh Dedhia, a complete newcomer to the trade put in all his energies and ventured into garment manufacturing. He soon realized the immense scope for branded garments and in 1995 launched flagship brand, Dare to provide stylish bottom wear for men. With a vision and commitment to provide the best fits, washes and fashion at a very affordable price, the brand offers a vast collection of formals, casuals and jeans for men in best quality fabrics sourced from reputed mills.
Brand’s core audience
Dare Jeans had entered the garment industry in India specialising in jeans. The brand caters to men of 18 years old and above.
Present product portfolio
Creativity and rich feel form the base of the brand. Dare Jeans are the core products of the company and are very popular and sell extremely well. The jeans come in a variety of fabrics, washes, fits, and colours. The designs are simple and elegant. Denims contribute to about 60 percent of the overall product category of the brand.
Top selling denim collections
This season’s top selling denim styles at Dare Jeans include ranges like knitted denims, satin denims and peach finished denims. They have a soft hand feel and are regarded as the best selling products of the company for their superior fabrics and perfect fits.
New denim collections planned for the forthcoming season
For the forthcoming season, Dare Jeans plans to introduce hybrid denims, which are a mix of knitted and woven denims.
Plans regarding new denim product range/denim category expansion
Denim is the fastest growing category in the product mix of Dare Jeans and the brand expects the momentum to continue in times to come. Dare is focusing on expanding its range and is banking on capitalising latest technological and style related trends that the market has to offer.
Primary markets & retail presence
Dare Jeans’ primary markets are spread all over India. The brand is present in Maharashtra, Gujarat, Rajasthan, Tamil Nadu, Kerala, etc. The brand believes in expanding through exclusive brand outlets and thus plans to increase the number of stores in both metro cities and growing tier-II and III cities.
The brand’s top retailers are Pothys (Tamil Nadu), Bindals (Uttar Pradesh), Gupta Creation (Delhi), Sagar (Mumbai) and R S Brothers (Hyderabad).
Progress through online retail
Dare Jeans is present across all major retailers in the country, both vertical and horizontal. Additionally Dare Jeans also retails through online portals like Amazon, Flipkart, etc.