Deal Jeans

Business of Fashion - - Contents -

Arenowned women’s western wear fashion brand, Deal Jeans be­lieves in bring­ing fresh fashion from ev­ery fashion-for­ward cor­ner of the world to the trend seek­ers here. Launched as a de­signer denim brand in the year 2000, the brand to­day of­fers 20 exclusive prod­uct cat­e­gories, in around 2500 artis­tic styles, crafted ev­ery year. A re­tail venture of Deal Global Fash­ions Pvt. Ltd., Deal Jeans be­lieves in em­pow­er­ing ev­ery girl or woman’s per­son­al­ity with its cloth­ing and mak­ing her stand out in the crowd.

Brand’s core au­di­ence

The core tar­get of Deal Jeans are women from 18 to 35 years and girls from 6 to 16 years, who are mainly fashion seek­ers, with a lot of style, at­ti­tude and flair.

Present prod­uct port­fo­lio

The brand’s Spring-Sum­mer ’18 col­lec­tion is a blend of de­signer den­ims, stylish sum­mery tops and chic party dresses. Hav­ing a strong hold on crafts­man­ship of de­signer den­ims, 32 per­cent of their col­lec­tion com­prises of denim wear.

Change in de­mand in denim over the past year or two

Women in In­dia are more style con­scious than ever be­fore and de­mand trends along with com­fort. Deal Jeans gives them that high fashion blended com­fort el­e­ment that they crave for! The key change seen in de­mand is that women are will­ing to adopt western fashion with much ease and that’s where Deal Jeans comes in.

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