Yel­low Jeans

Business of Fashion - - Contents -

Launched in 2009, Yel­low Jeans ex­em­pli­fies the raw mas­culin­ity of denim with smart street-wear panache. In­cor­po­rat­ing in­ter­na­tional trends and the lat­est in fashion tech­nol­ogy, the col­lec­tion at Yel­low Jeans is a com­bi­na­tion of good qual­ity, fit, fashion and price. The brand is pas­sion­ate to work with the time­less in­no­va­tions and is con­tin­u­ously evolv­ing to cre­ate beau­ti­ful prod­ucts with stylish cuts and in­no­va­tive washes. Crafts­man­ship and in­no­va­tion have been at the heart of ev­ery­thing that Yel­low Jeans does.

Brand’s core au­di­ence

The brand caters to the large youth pop­u­la­tion from the age group of 18 to 40 years, with ris­ing dis­pos­able in­come and aware­ness to­wards fashion.

Present prod­uct port­fo­lio

Cur­rently the brand is mak­ing shirts in both denim and non denim, shorts, jeans and denim jack­ets (waist coats). Denim oc­cu­pies 65 per­cent of their over­all busi­ness.

Top sell­ing denim col­lec­tions

The an­kle length jeans, the ripped den­ims with raw bot­tom edges, the earthy coloured den­ims, the slim fit jeans are some of the top sell­ing denim col­lec­tions of the brand.

New denim col­lec­tions planned for the forth­com­ing sea­son

The brand has in­tro­duced coloured denim bot­toms, which in­clude 5 to 6 dif­fer­ent colours, other than the reg­u­lar indigo blue and black den­ims.

Plans re­gard­ing new denim prod­uct range/denim cat­e­gory ex­pan­sion

Yel­low Jeans is start­ing a cus­tomised women’s wear denim col­lec­tion. It in­cludes dresses, denim jeans, tops, shirts, hot pants—ba­si­cally any­thing and ev­ery­thing in den­ims that women can wear on a make-to-or­der ba­sis. It’s a one stop tai­lor­ing shop for the denim lovers.

Tech­nol­ogy de­ploy­ment/upgra­da­tion

The denim in­dus­try con­sumes a very high amount of wa­ter, en­ergy and chem­i­cals. For­tu­nately Yel­low Jeans have started adopt­ing sus­tain­able meth­ods of denim pro­duc­tion like us­ing less wa­ter and chem­i­cals to re­duce the en­vi­ron­men­tal im­pact. They are also adopt­ing the laser tech­nol­ogy, which is a rev­o­lu­tion in the denim in­dus­try, as it gives per­fec­tion, saves the en­vi­ron­ment, and at the same time in­creases the pro­duc­tion ca­pac­ity.

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