Launched in 2009, Yellow Jeans exemplifies the raw masculinity of denim with smart street-wear panache. Incorporating international trends and the latest in fashion technology, the collection at Yellow Jeans is a combination of good quality, fit, fashion and price. The brand is passionate to work with the timeless innovations and is continuously evolving to create beautiful products with stylish cuts and innovative washes. Craftsmanship and innovation have been at the heart of everything that Yellow Jeans does.
Brand’s core audience
The brand caters to the large youth population from the age group of 18 to 40 years, with rising disposable income and awareness towards fashion.
Present product portfolio
Currently the brand is making shirts in both denim and non denim, shorts, jeans and denim jackets (waist coats). Denim occupies 65 percent of their overall business.
Top selling denim collections
The ankle length jeans, the ripped denims with raw bottom edges, the earthy coloured denims, the slim fit jeans are some of the top selling denim collections of the brand.
New denim collections planned for the forthcoming season
The brand has introduced coloured denim bottoms, which include 5 to 6 different colours, other than the regular indigo blue and black denims.
Plans regarding new denim product range/denim category expansion
Yellow Jeans is starting a customised women’s wear denim collection. It includes dresses, denim jeans, tops, shirts, hot pants—basically anything and everything in denims that women can wear on a make-to-order basis. It’s a one stop tailoring shop for the denim lovers.
The denim industry consumes a very high amount of water, energy and chemicals. Fortunately Yellow Jeans have started adopting sustainable methods of denim production like using less water and chemicals to reduce the environmental impact. They are also adopting the laser technology, which is a revolution in the denim industry, as it gives perfection, saves the environment, and at the same time increases the production capacity.