BRAND: Alcis PROMOTER: Alcis Sports Pvt. Ltd. LOCATION: Bengaluru (Inorbit Mall)
Abrand, lcis Sports, a cutting-edge Indian performance wear unveiled its first store in Karnataka. The store houses the Alcis Sports’ range spanning not only athleisure range but specific clothing for running, training, yoga, football, cricket and racquet sports. “Alcis Sports is a homegrown affordable Indian sportswear brand which is at par with international brands in terms of quality and also in sync with Indian sensibilities. We are happy to open our exclusive brand store at Bengaluru which is known for its vibrancy and energy, and we firmly believe people of Bengaluru will love our wide range,” said Roshan Baid, MD, Alcis Sports at the store launch.
Speaking at the occasion, Anuj
Batra, President, Alcis Sports said, “Encouraged by the response we have received from our customers for our technology laden sportswear, we decided to enhance our presence in Bengaluru with this first exclusive brand store in the state of Karnataka. This is our step towards bringing our customers closer to our brand and giving them an immersive shopping experience. This is our eighth store in the country in the past seven months and we are on track to achieving our stated ambition of 15 stores by year end.” Speaking on his company’s association with
Alcis Sports, Sunil Kumar M V K, Proprietor, Sri Enterprises said. “We at Sri Enterprises are into retail business with various brand franchisees and when we came across Alcis we fell in love at first sight with the products and the technology that is there in them. The beauty of the brand is its wide range covering racquet sports, cricket, football, running, exercising and also yoga wear and is very economical. We are very confident it will appeal to our customers.”
Alcis Sports is also the exclusive rights holder to manufacture and distribute fan wear merchandise on behalf of FIFA in India for the ongoing 2018 FIFA World Cup Russia, and the new store will feature the range for football fans of the city.
Alcis is present at large format stores such as Shoppers Stop, Lifestyle, Globus, Central, Sports Station, Walmart, RS Brothers, Sarvanas, Pothys, JC Brothers and M&M and online retail channels such as Myntra, Jabong, Amazon, Flipkart, TataCliQ and Ajio to name a few.
Besides, being present in over 350 multi-brand stores across the country Alcis Sports is aggressively looking to open exclusive stores through franchise across the country. Alcis plans to open approximately 15 exclusive brand stores, covering all the major cities of India within this year. The store at Bengaluru is Alcis’ eighth exclusive outlet following its stores at Delhi, Mumbai, Jaipur, Kochi and Guwahati.
The company has secured an investment from Singapore based Venture Capital firm RB Investments, which has a strong portfolio of startups in India, including The Beer Cafe, Swiggy, Bluestone.com, Fab hotels, Faasos and PropTiger to name a few. It has also appointed celebrated Indian cricketer Shikhar Dhawan as the brand ambassador along with popular television personalities Lauren Gottlieb and Karan Tacker.