BRANDS WEATHER PROOF THEIR EX­PAN­SION PLANS

Business of Fashion - - Occasion & Festive Winter Wear Study -

• Be­ing Hu­man Cloth­ing gen­er­ated rev­enue for the last fis­cal year was Rs. 260 crores, this year the brand plans to achieve a tar­get of Rs. 290 crores. Hav­ing made an im­pact in most met­ros and key mar­kets in In­dia, it is now fo­cus­ing on ex­pand­ing largely in Tier -II and -III mar­kets across the coun­try.

The brand plans to tap new mar­kets such as the North­East. Apart from the re­gion, it will also open stores in Jamshed­pur, Bhubanesh­war, Srinagar, Vapi, Nag­pur, Hy­der­abad, Delhi, Noida, Lucknow, Dehradun, Jammu, Raipur, Meerut, Go­rakh­pur, Gu­ru­gram, Cut­tack, Imphal, Shil­long and Goa this year.

It has al­ready ex­panded its points-of-sale in Europe,

Fiji, Mau­ri­tius, Mid­dle East and Nepal in the past six years, and re­cently, even show­cased a pop-up ex­pe­ri­ence in Canada at Holt Ren­frew; home to the world’s most pres­ti­gious and in­no­va­tive de­sign­ers, giv­ing rise to spec­u­la­tion that the brand may soon be launched in Canada and other mar­kets in­clud­ing the UK and USA.

“We have re­cently launched our on­line store that will give ac­cess to shop­pers across In­dia to its lat­est fash­ion trends. It will lever­age our vast net­work of stores across the coun­try and ware­house to dis­patch on­line pur­chases, mak­ing it the first Om­nichan­nel on­line store by a fash­ion re­tail brand in In­dia. It is a mas­sive at­tempt by an In­dian ap­parel com­pany in re­cent times to pri­or­i­tize ful­fil­ment of its on­line or­ders from its stores and not just ware­houses,” Mand­hana says.

Lee Cooper is an in­ter­na­tional brand with pres­ence in more than 100 coun­tries. In In­dia, it is plan­ning to pilot 5 to 8 flag­ship stores at Hy­der­abad in the next 6 to 8 months. It also plans to add 10 to 12 ex­clu­sive brand out­lets in Andhra Pradesh and Te­lan­gana.

Pepe Jeans is plan­ning to open about 40 to 50 stores in the next three years across the coun­try.

Spykar started as a brand that re­tailed through MBO mar­kets, the brand is now present in 220 EBOs, 700 MBOs and over 700 SIS across 350 cities. It aims to have its SIS and MBOs spread to 500 towns, and stand­alone stores in 200 towns soon.

Ce­lio* cov­ers all the key mar­kets such as Mum­bai,

Delhi, Chennai, Bengaluru to name a few. The brand is cur­rently present in 91 cities with more than 320 pointsof-sale and ad­di­tion­ally present on all ma­jor e-com­merce chan­nels such as Myn­tra, Jabong, Ama­zon, Flip­kart, etc.

“We are plan­ning an ag­gres­sive ex­pan­sion strat­egy which will be a com­bi­na­tion of deeper pen­e­tra­tion in the cur­rent cities we are present in and also en­ter­ing new cities,” says Shetty.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.