BRANDS WEATHER PROOF THEIR EXPANSION PLANS
• Being Human Clothing generated revenue for the last fiscal year was Rs. 260 crores, this year the brand plans to achieve a target of Rs. 290 crores. Having made an impact in most metros and key markets in India, it is now focusing on expanding largely in Tier -II and -III markets across the country.
The brand plans to tap new markets such as the NorthEast. Apart from the region, it will also open stores in Jamshedpur, Bhubaneshwar, Srinagar, Vapi, Nagpur, Hyderabad, Delhi, Noida, Lucknow, Dehradun, Jammu, Raipur, Meerut, Gorakhpur, Gurugram, Cuttack, Imphal, Shillong and Goa this year.
It has already expanded its points-of-sale in Europe,
Fiji, Mauritius, Middle East and Nepal in the past six years, and recently, even showcased a pop-up experience in Canada at Holt Renfrew; home to the world’s most prestigious and innovative designers, giving rise to speculation that the brand may soon be launched in Canada and other markets including the UK and USA.
“We have recently launched our online store that will give access to shoppers across India to its latest fashion trends. It will leverage our vast network of stores across the country and warehouse to dispatch online purchases, making it the first Omnichannel online store by a fashion retail brand in India. It is a massive attempt by an Indian apparel company in recent times to prioritize fulfilment of its online orders from its stores and not just warehouses,” Mandhana says.
Lee Cooper is an international brand with presence in more than 100 countries. In India, it is planning to pilot 5 to 8 flagship stores at Hyderabad in the next 6 to 8 months. It also plans to add 10 to 12 exclusive brand outlets in Andhra Pradesh and Telangana.
Pepe Jeans is planning to open about 40 to 50 stores in the next three years across the country.
Spykar started as a brand that retailed through MBO markets, the brand is now present in 220 EBOs, 700 MBOs and over 700 SIS across 350 cities. It aims to have its SIS and MBOs spread to 500 towns, and standalone stores in 200 towns soon.
Celio* covers all the key markets such as Mumbai,
Delhi, Chennai, Bengaluru to name a few. The brand is currently present in 91 cities with more than 320 pointsof-sale and additionally present on all major e-commerce channels such as Myntra, Jabong, Amazon, Flipkart, etc.
“We are planning an aggressive expansion strategy which will be a combination of deeper penetration in the current cities we are present in and also entering new cities,” says Shetty.