POCKET FRIENDLY LUXURY FOR THE RISING MIDDLE CLASS
The consumer story of rapidly rising Indian economy is domestic consumption driven. With young demographics, rising disposable incomes, improved education and rapid growth, India is creating a consumer driven market. The trend in rising income levels and propensity to spend is not limited to metros but has also spread across tier two and three cities as well. Access to affordable internet and smartphones to this forward looking generation has already marked a significant change in media consumption habits. Sneaker craze has spread among the masses and is promising to stay for a healthy amount of time. In India, it has a lot more to do with media fanaticism and social currency than with activism as was in the case of Trump. Sneakers suggest comfort and wearability with an added flair of coolness. And with Anand Ahuja, fashion entrepreneur and head of Bhane and VegNonVeg, introducing sneaker as part of the wedding trousseau, this sneaker craze might just unroll into the wedding season as well.
The silhouettes and the garments are more working class in appeal and made more relatable in terms of daily wear. Loose silhouettes with an effusive quality hugging the body and bringing sensuality back into times of festivities are sticking out more.
Breathable and open necklines are streaming in back and beckoning the boom and rise of feminism. Meanwhile, dresses and blouses now in long sleeves and cape sleeves are elevating the look of a sari or a kurta/angrakha. The preferred cut for the skirts is mid leg. Longer lengths sitting below the knee or grazing the ankle are preferred for a more formal, mature feel and tie waists are adding a feminine element. Tea length is making heads turn in with floral prints of all kinds, be it overall or mini prints just on the right side of chic.
It’s not a surprise that several brands are now championing the approach of evolving their collections from season to season, offering repeat styles with pieces that have longevity to invest in. Nostalgia, as a trend, speaks to the millennial customer who didn’t experience it properly the first time round and therefore now can with disposable income at his bay. Luxurious weighty fabrics and metallic finishes are striking and futuristic in touch. They are obtained with sequins or satin fabrics and are used in all types of garments and with all kinds of shades and prints while classic cottons have a more casual feel. Lurex is the staple yarn alongwith all natural fibre yarns booming the market. Glamorous silks are rampant in almost all collections with a sensorial enhancement to fascinate the touch of the wearer.
Some of the trends of this summer are repeated and continued during the autumn-winter season. It stands out in the use of transparencies with sheers making a comeback and illusion bodice hitting the ramps. Ribbed and ruched textures are more evident in detailing, dresses and blouses.w
Good Earth in its first couture collection ‘The Miniaturist’ of its first sutainable clothing line Sustain has hit the markets this festive season with miniature art of Rajasthan, bringing back cholis and lehengas alongwith kurtas and saris in rich pastel colors, leading us to the good old golden times with Gotapatti creating its magic on Chanderi silks.