Business of Fashion - - Occasion & Festive Winter Wear Study -

The In­dian be­spoke in­dus­try is rapidly snow­balling de­spite the growth of readyto-wear and branded seg­ment of the ap­parel mar­ket. A plethora of new brands, in­clud­ing a sur­pris­ing num­ber of re­gional and on­line play­ers, have emerged in the re­cent past to lure con­sumers with their artistry in this do­main. This it­self stands as a tes­ti­mo­nial to the de­mand and po­ten­tial of be­spoke ser­vices in In­dia.

It is also nat­u­ral that, with in­creased com­pe­ti­tion, ful­fill­ing con­sumer needs will be an im­por­tant suc­cess fac­tor for brands that will also have to de­sign their go-tomar­ket plan cau­tiously, iden­ti­fy­ing key pain points and en­sur­ing that a su­pe­rior ex­pe­ri­ence is of­fered.

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