Toonz Re­tail: Pro­vid­ing big styles for lit­tle ones

Sharad Venkta, MD and CEO of Toonz Re­tail shares his in­sight on the thriv­ing kids oc­ca­sion wear mar­ket in In­dia. He also talks about how his brand’s flag­ship la­bels WowMom and Su­per Young have been meet­ing the de­mands of dis­cern­ing par­ents…

Business of Fashion - - Contents - IMAGES Busi­ness of Fash­ion

Sharad Venkta, MD and CEO of Toonz Re­tail shares his in­sight on the thriv­ing kids oc­ca­sion wear mar­ket in In­dia.

In­dia’s fastest grow­ing home­grown kids re­tail chain, Toonz Re­tail, is a one-stop shop for all the needs and oc­ca­sions of kids from 0 to 12 years. Launched in 2010, the multi-brand store of­fers a com­plete range of ex­cit­ing prod­ucts for kids in­clud­ing ap­parel, baby care, nurs­ery, toys and school sup­plies.

Apart from its flag­ship kidswear brands – WowMom (0-3 years), Su­per Young (3-12 years) and Su­per Young Cel­e­bra­tion (3-12 years), Toonz Re­tail show­cases a wide va­ri­ety of other brands as well. These in­clude Lu­vlap, Avent, Chicco, Hi­malaya, Tiffi Tof­fey, Mother­care, Mi­tashi, Fun­skool and Mat­tel.

Through its stores Toonz tar­gets par­ents who are value seek­ers yet ap­pre­ci­ate lat­est trends and don’t want to com­pro­mise on qual­ity. In the fi­nan­cial year 2016-17, the re­tailer clocked a turnover of `70 crore and is now aim­ing at `100 crore in the next two to three years.

In an ex­clu­sive in­ter­view with IMAGES Busi­ness of Fash­ion, Sharad Venkta, Man­ag­ing Direc­tor and CEO, Toonz Re­tail In­dia Pvt. Ltd, talks about the kidswear mar­ket in In­dia, while fo­cus­ing on the oc­ca­sion wear seg­ment within this mar­ket. Ex­cerpts from the in­ter­view...

Is the hy­poth­e­sis true that par­ents have started shop­ping much more reg­u­larly for their kids for spe­cific oc­ca­sions?

With in­crease in dis­pos­able in­come and the pen­e­tra­tion of the In­ter­net, cus­tomers do not need any spe­cific oc­ca­sion to buy prod­ucts. Par­ents, es­pe­cially young par­ents, are buy­ing as per their re­quire­ments, whims and fan­cies. They buy out­fits for ev­ery oc­ca­sion for their chil­dren.

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