Toonz Retail: Providing big styles for little ones
Sharad Venkta, MD and CEO of Toonz Retail shares his insight on the thriving kids occasion wear market in India. He also talks about how his brand’s flagship labels WowMom and Super Young have been meeting the demands of discerning parents…
Sharad Venkta, MD and CEO of Toonz Retail shares his insight on the thriving kids occasion wear market in India.
India’s fastest growing homegrown kids retail chain, Toonz Retail, is a one-stop shop for all the needs and occasions of kids from 0 to 12 years. Launched in 2010, the multi-brand store offers a complete range of exciting products for kids including apparel, baby care, nursery, toys and school supplies.
Apart from its flagship kidswear brands – WowMom (0-3 years), Super Young (3-12 years) and Super Young Celebration (3-12 years), Toonz Retail showcases a wide variety of other brands as well. These include Luvlap, Avent, Chicco, Himalaya, Tiffi Toffey, Mothercare, Mitashi, Funskool and Mattel.
Through its stores Toonz targets parents who are value seekers yet appreciate latest trends and don’t want to compromise on quality. In the financial year 2016-17, the retailer clocked a turnover of `70 crore and is now aiming at `100 crore in the next two to three years.
In an exclusive interview with IMAGES Business of Fashion, Sharad Venkta, Managing Director and CEO, Toonz Retail India Pvt. Ltd, talks about the kidswear market in India, while focusing on the occasion wear segment within this market. Excerpts from the interview...
Is the hypothesis true that parents have started shopping much more regularly for their kids for specific occasions?
With increase in disposable income and the penetration of the Internet, customers do not need any specific occasion to buy products. Parents, especially young parents, are buying as per their requirements, whims and fancies. They buy outfits for every occasion for their children.