Steele Col­lec­tion

Business of Fashion - - Contents -

The ap­parel brand, Steele Col­lec­tion was launched in 2017 to cap­tured the essence of high fash­ion and panache that had been lack­ing in men’s ap­parel in In­dia. Since its launch, its mak­ers have been try­ing to push be­yond the com­mon stripes and plaids and in­cor­po­rate choic­est trends from the uni­verse of fast fash­ion. Po­si­tioned as a men’s for­mal wear brand, it stands shoul­der to shoul­der with the best men’s wear brand across the globe.

Core Values & USP

Steele Col­lec­tion is the out­come of a dili­gent team that con­stantly thinks out-of-the-box and re-imag­ines the fu­ture of men’s ap­parel. The brand’s USP lies in its trendi­est col­lec­tion de­signed by the best, us­ing the finest fabric and meant for men who want to look their best.

Fo­cus Cus­tomers

The brand cre­ates ap­parel for men that en­hances the wear­ers’ con­fi­dence and their ap­pear­ance. Men who wear, the brand’s gar­ments are suc­cess­ful and are nat­u­ral lead­ers. Its tar­get de­mo­graphic is men be­tween the age group of 18 to 44 years, who live in ur­ban cen­ters of In­dia, are well ed­u­cated and who have a love for phys­i­cal ac­tiv­i­ties.

Oc­ca­sion Wear

Steele Col­lec­tion of­fers a va­ri­ety of oc­ca­sion wear in­clud­ing for­mal jack­ets, coats, waist­coats, suits, and trousers. The brand also pro­vides made-to-mea­sure ser­vices to its clients wherein they can se­lect the fabric and style ac­cord­ing to their taste with cus­tom­ized fits de­signed to ac­cen­tu­ate their style.

Lat­est Oc­ca­sion Wear Col­lec­tion

The theme of the lat­est col­lec­tion is el­e­gance, panache, in­di­vid­u­al­ism, and rugged­ness. Steele Col­lec­tion cre­ates ap­par­els for men who are lead­ers and who ex­cel in their pro­fes­sion, so it is ev­i­dent that its ap­parel re­flect the at­tributes pos­sessed by lead­ers. The brand presents a fresh range of finely tai­lored suits and ox­ford shirts to dress men who are go­ing to be the most fash­ion­ably dressed this sea­son.

Cat­e­gory Ex­pan­sion in Oc­ca­sion Wear

Steele Col­lec­tion’s new range is in­spired by fast fash­ion, its cre­ative team of out­stand­ing de­sign­ers en­sure that ev­ery­thing sold un­der the brand is uniquely theirs. It is ad­ding new cat­e­gories as and when it be­lieves it has cre­ative break­throughs in de­signs and styles. At the mo­ment, it is well placed with its cur­rent range of oc­ca­sion wear.

Pri­mary Mar­kets

The brand’s pri­mary mar­ket is Delhi and parts of North In­dia. Here, the brand serves fash­ion con­scious men who are ea­ger to make style state­ments.

Re­tail Pres­ence

At present, Steele Col­lec­tion is be­ing re­tailed through renowned multi-brand stores. The brand has plans to open ex­clu­sive brand out­lets and is work­ing to­wards it.

CAGR

Steele Col­lec­tion started op­er­a­tions in 2017 and within one year the brand has recorded a sat­is­fac­tory growth rate of 35 per­cent. It ex­pects to dou­ble the rev­enue and ex­pand its pub­lic out­reach in the com­ing years.

KEY INFOGRAPHICS>>Name of the com­pany:Steele Col­lec­tion>>Year of launch: 2017 >>Head­quar­ter: New Delhi

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