Springfield is known for its international styling and quality and offers a range of fashionable casual range of shirts, trousers, jeans, t-shirts, suits, blazers and jackets with great styles and fits. The brand strives to make the wearer look good, feel good and be fashionably cool at the same time. Over the years, the brand has created a niche for itself with it’s exciting fashion offerings that flaunt the latest international trends.
Springfield targets the fashionably conscious audience between the age of 25 to 55 years.
The brand offers a wide range of suits, blazers and trousers made from 100 wool, poly/viscose blend with grindle effect to give the wool look. The collection planned is with a vintage look story.
As of now, Mumbai, Bengaluru and Delhi serve as Springfield’s primary markets for its suits collections.
Springfield banks mainly on MBOs and online retail formats to sell it products. Currently, the brand has one EBO in Mumbai and is in the process of rolling out one more in Ahmedabad.
The brand has aggressive expansion plans. By 2020, it plans to expand its presence across all prime markets of India mostly through MBOs and LFS. The brand also is aiming at a 9 to 10 percent CAGR year-on-year.
Product Expansion Plans
Springfield has plan to launch the brand in the innerwear category, through the licensing route. It, hence, is on the lookout for reputed innerwear brand manufacturers like Rupa, Duke, Dixcy Scott, etc., which already have a large presence and are looking for new brand name to further their market share in the innerwear market.
Although the brand has a strong online presence, it feels that selling suits is an uphill task owing to size and fit issues. Most people feel the need to try a suit before buying. For the next two to three years, Springfield hopes to be present in most prime markets of India.
KEY INFOGRAPHICS>>Name of the company:Springfield Fashions>>Year of launch: 1986 >>Headquarter: MaharashtraMumbai,