Business of Fashion - - Contents -

Founded in the by­lanes of Chandni Chowk (Delhi) by Mo­han Broth­ers – Nikhil Mo­han and Nitin Mo­han – Black­ber­rys is a lead­ing men’s wear brand, pro­vid­ing wardrobe so­lu­tions with di­verse style op­tions for the pro­gres­sive men. Not just cap­tur­ing but re­ju­ve­nat­ing the com­fort scale with pre­mium qual­ity fabrics, the brand is a de­fin­i­tive fash­ion part­ner of­fer­ing wardrobe essen­tials for work-, party-, ca­sual- and street-wear.

Core Values & USP

Of­fer­ing pre­mium qual­ity shirts, khakis, den­ims, t-shirts, suits, jack­ets, shoes, ac­ces­sories and in­ner­wear, Black­ber­rys is renowned for its im­pec­ca­ble fit since its in­cep­tion.

Fo­cus Cus­tomers

Each brand of Black­ber­rys speaks to a spe­cific group of con­sumers.

The par­ent brand, Black­ber­rys with its for­mal col­lec­tion fo­cuses on the en­ter­pris­ing men in the age group of 25 to 40 years. The for­mal wear brand of­fers fash­ion­able busi­ness and party wear. Black­ber­rys Ca­suale caters as­pir­ing men in the age group of 25 to 35 years. These men have a knack to travel and bring the nu­ances around the globe for their av­enues. The cloth­ing range of­fers smart-ca­sual wear for work, leisure and out­door. Ur­ban Black­ber­rys of­fer youth wear col­lec­tion in­clud­ing jeans, t-shirts and hip­ster shirts for males in the age group of 18 to 25 years.

Oc­ca­sion Wear

Black­ber­rys of­fers party shirts, trousers, suits and blaz­ers. More­over, shoes and ac­ces­sories like ties, cuff­links, pocket squares and brooches are also avail­able un­der its oc­ca­sion wear col­lec­tion. Black­ber­rys Luxe col­lec­tion is an­other highlight, which of­fers pre­mium shirts, trousers and suits. Us­ing fabrics from the top­most qual­ity, the col­lec­tion ma­jorly fo­cuses on re­fined oc­ca­sion wear.

Lat­est Oc­ca­sion Wear Col­lec­tion

Black­ber­rys AW18 col­lec­tion is about mul­ti­tude, where spe­cial fo­cus is given to oc­ca­sion driven gar­ments. These gar­ments carry el­e­ments like de­tach­able satin lapels on suits, re­versible satin hem on trousers, change­able col­lars, etc. El­e­ments such as these de­liver the need of to­day’s as­pir­ing men, who can head to a party from work with a swift tran­si­tion in their look.

Plans For Forth­com­ing Fall-Win­ter Sea­son

Black­ber­rys launched its new col­lec­tion last month, fo­cused on fall-win­ter wear in terms of colours, fabrics and fash­ion. The theme is fes­tiv­ity.

Re­tail Pres­ence

Black­ber­rys has a ro­bust re­tail pres­ence through 230 ex­clu­sive brand out­lets, over 800 multi-brand stores and pres­ence in more than 200 large for­mat stores across the coun­try.

Ex­pan­sion Plans

Black­ber­rys has plans to ex­pand its foot­print with over 100 more stores across the coun­try, in­clud­ing Tier -II and -III cities.

On­line Re­tail

On­line re­tail con­trib­utes about 6 per­cent to the over­all rev­enue of Black­ber­rys. When it comes to oc­ca­sion wear pur­chases, though men buy on­line but ma­jor­ity of the sales comes from the in-store ex­pe­ri­ences where they can try mul­ti­ple out­fits and pick what goes with re­quire­ments.

Turnover & CAGR

Black­ber­rys clocked a turnover of `900 crore in FY 2016-17. The brand has been grow­ing at a CAGR of 16 per­cent over the past few years.

KEY INFOGRAPHICS>>Name of the com­pany: Mo­han Cloth­ing Com­pany Pvt. Ltd.>>Year of launch: 1991 >>Head­quar­ter: Gu­ru­gram,Haryana

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