AMBIENTE FAIR 2019
Ambiente is a leading international trade fair, and acts as barometer of the latest trends as well as an order and design platform.
In some welcome news, India has become the second country in Asia, after Japan, to become ‘The Partner Country of The Year’ for the famed Ambiente Fair in Frankfurt. Ambiente is the trade fair highlight of the year, acting as a barometer of the latest trends as well as an order and design platform. The other prominent partner countries of the prestigious name include Denmark, France, the USA, Italy, the UK, and the Netherlands, amongst others.
Ambiente is a leading international trade fair and the world’s number one in products associated with dining, cooking, household goods, gift items, jewellery, fashion accessories, interior decoration, ideas for home and furnishing accessories. It acts as barometer of the latest trends as well as an order and design platform…
Talking about the new association, Stephan Kurzawski, Senior Vice President, Messe Frankfurt Exhibition GmbH, said, “I am very pleased that we were able to win India as a partner country for the next Ambiente. India has an incomparable diversity, a rich culture and also a fabulous tradition of art and craft. It’s also among our absolute top countries in terms of exhibitors and we are expecting a phenomenal response from Indian artisans and exhibitors at Ambiente 2019. In fact, I’m confident that India’s presentation will be a real highlight at Ambiente 2019 for visitors and exhibitors from all over the world.”
According to Ajay Tamta, Minister of State for Textiles, India will be getting a 130 square metres of open space in the fair in which 10 of its top artisans will avail the opportunity to give live demonstrations of their handicraft skills.
“India is known for its plethora of handicrafts products and designs and Ambiente 2019 is one of the best international platform where our designers will show the Indian specialty in handicrafts. Also, it will open up opportunities for sourcing and investment in India which will help in increasing employment in the country, benefiting manufacturers and exporters and the long-term sustainable partnerships of the Indian industry with the value chain across the world,” he said.
The presentation of the partner country will cover a wide range of products by traditional craftsmen and artisans reflecting a detailed understanding of their respective mythology, architecture and culture through contemporary aesthetics.
Curated and designed by the Jaipurbased Indian designer Ayush Kasliwal, this year’s exhibition will be shown again at Galleria 1. Kasliwal is an alumnus of the National Institute of Design, Ahmedabad, and is one of India’s leading design thinkers, practitioners and advocates for artisans. With his architect wife Geetanjali, he is the Creative Director and Co-Founder of AKFD as well as Anan Taya, two interdisciplinary design companies based in Jaipur, India. Armed with a strong belief that ‘Objects Are Messages in Physical Form’, Kasliwal redefines ancient local craft traditions and artisan communities by providing design, technology, capital, and creative collaboration. He works in multiple ways, from small batch manufacturing, to artisan driven orders finished at his factory, to interiors and large scale onsite installations throughout India.
Another designer associated with this platform is Sandeep Sangaru, who will design the Café in hall 4.1, where visitors can find moments of peace and quiet amidst the hustle and bustle of the trade fair. The café will be one of the many features at the trade fair that are fully focused on India.
Sangaru is a multidisciplinary designer, educator, entrepreneur and a nomad by nature. He studied industrial design and has specialized in furniture design from the National Institute of Design, Ahmedabad, with a background in Mechanical Engineering. Being multidisciplinary, Sangaru explores different mediums and materials. He owns Sangaru Design Studio, a multidisciplinary design consultancy firm and founded Sangaru Design Objects Pvt. Ltd, a manufacturing company based in Bangalore, India.
Since inception, his studio has been actively involved with the craft sector, working with local people and local material to create global products. Craft has always been a need based process from ages and using design to interface the skills of the artisans is something he wants to work towards. His work has won many design awards and have been exhibited at various design and craft museums and events across the world.
In addition to the presentation and the café, there will once again be the traditional theme day on the Monday of the fair. The day will be rounded off in style by the Partner Country Reception. Apart from the Partner Country programme, the coming Ambiente will once again be the venue for numerous trend and product presentations, awards ceremonies, promotional areas for young people and many other events.
“Ambiente 2019 will open up opportunities for sourcing and investment in India which will help in increasing employment in the country, benefiting manufacturers and exporters
and the long-term sustainable partnerships of Indian industry with the
value chain across the world. ”
– Ajay Tamta,
Minister of State for Textiles, India