TRADE WINDS

Business of Fashion - - Contents - IMAGES Busi­ness of Fash­ion

AMBIENTE FAIR 2019

Ambiente is a lead­ing in­ter­na­tional trade fair, and acts as barom­e­ter of the lat­est trends as well as an order and de­sign plat­form.

In some wel­come news, In­dia has be­come the se­cond coun­try in Asia, af­ter Ja­pan, to be­come ‘The Part­ner Coun­try of The Year’ for the famed Ambiente Fair in Frank­furt. Ambiente is the trade fair highlight of the year, act­ing as a barom­e­ter of the lat­est trends as well as an order and de­sign plat­form. The other prom­i­nent part­ner coun­tries of the pres­ti­gious name in­clude Den­mark, France, the USA, Italy, the UK, and the Nether­lands, amongst oth­ers.

Ambiente is a lead­ing in­ter­na­tional trade fair and the world’s num­ber one in prod­ucts as­so­ci­ated with din­ing, cook­ing, house­hold goods, gift items, jew­ellery, fash­ion ac­ces­sories, in­te­rior dec­o­ra­tion, ideas for home and fur­nish­ing ac­ces­sories. It acts as barom­e­ter of the lat­est trends as well as an order and de­sign plat­form…

Talk­ing about the new as­so­ci­a­tion, Stephan Kurza­wski, Se­nior Vice Pres­i­dent, Messe Frank­furt Ex­hi­bi­tion GmbH, said, “I am very pleased that we were able to win In­dia as a part­ner coun­try for the next Ambiente. In­dia has an in­com­pa­ra­ble di­ver­sity, a rich cul­ture and also a fab­u­lous tra­di­tion of art and craft. It’s also among our ab­so­lute top coun­tries in terms of ex­hibitors and we are ex­pect­ing a phe­nom­e­nal re­sponse from In­dian ar­ti­sans and ex­hibitors at Ambiente 2019. In fact, I’m con­fi­dent that In­dia’s pre­sen­ta­tion will be a real highlight at Ambiente 2019 for vis­i­tors and ex­hibitors from all over the world.”

Ac­cord­ing to Ajay Tamta, Min­is­ter of State for Tex­tiles, In­dia will be get­ting a 130 square me­tres of open space in the fair in which 10 of its top ar­ti­sans will avail the op­por­tu­nity to give live demon­stra­tions of their hand­i­craft skills.

“In­dia is known for its plethora of hand­i­crafts prod­ucts and de­signs and Ambiente 2019 is one of the best in­ter­na­tional plat­form where our de­sign­ers will show the In­dian spe­cialty in hand­i­crafts. Also, it will open up op­por­tu­ni­ties for sourc­ing and in­vest­ment in In­dia which will help in in­creas­ing em­ploy­ment in the coun­try, ben­e­fit­ing man­u­fac­tur­ers and ex­porters and the long-term sus­tain­able part­ner­ships of the In­dian in­dus­try with the value chain across the world,” he said.

The pre­sen­ta­tion of the part­ner coun­try will cover a wide range of prod­ucts by tra­di­tional crafts­men and ar­ti­sans re­flect­ing a de­tailed un­der­stand­ing of their re­spec­tive mythol­ogy, ar­chi­tec­ture and cul­ture through con­tem­po­rary aes­thet­ics.

Cu­rated and de­signed by the Jaipur­based In­dian de­signer Ayush Kasli­wal, this year’s ex­hi­bi­tion will be shown again at Gal­le­ria 1. Kasli­wal is an alum­nus of the Na­tional In­sti­tute of De­sign, Ahmed­abad, and is one of In­dia’s lead­ing de­sign thinkers, prac­ti­tion­ers and ad­vo­cates for ar­ti­sans. With his ar­chi­tect wife Gee­tan­jali, he is the Cre­ative Direc­tor and Co-Founder of AKFD as well as Anan Taya, two in­ter­dis­ci­plinary de­sign com­pa­nies based in Jaipur, In­dia. Armed with a strong be­lief that ‘Ob­jects Are Mes­sages in Phys­i­cal Form’, Kasli­wal re­de­fines an­cient lo­cal craft tra­di­tions and ar­ti­san com­mu­ni­ties by pro­vid­ing de­sign, tech­nol­ogy, cap­i­tal, and cre­ative col­lab­o­ra­tion. He works in mul­ti­ple ways, from small batch man­u­fac­tur­ing, to ar­ti­san driven or­ders fin­ished at his fac­tory, to in­te­ri­ors and large scale on­site in­stal­la­tions through­out In­dia.

An­other de­signer as­so­ci­ated with this plat­form is San­deep San­garu, who will de­sign the Café in hall 4.1, where vis­i­tors can find mo­ments of peace and quiet amidst the hus­tle and bus­tle of the trade fair. The café will be one of the many fea­tures at the trade fair that are fully fo­cused on In­dia.

San­garu is a mul­tidis­ci­plinary de­signer, ed­u­ca­tor, en­tre­pre­neur and a nomad by na­ture. He stud­ied in­dus­trial de­sign and has spe­cial­ized in fur­ni­ture de­sign from the Na­tional In­sti­tute of De­sign, Ahmed­abad, with a back­ground in Me­chan­i­cal En­gi­neer­ing. Be­ing mul­tidis­ci­plinary, San­garu ex­plores dif­fer­ent medi­ums and ma­te­ri­als. He owns San­garu De­sign Stu­dio, a mul­tidis­ci­plinary de­sign con­sul­tancy firm and founded San­garu De­sign Ob­jects Pvt. Ltd, a man­u­fac­tur­ing com­pany based in Ban­ga­lore, In­dia.

Since in­cep­tion, his stu­dio has been ac­tively in­volved with the craft sec­tor, work­ing with lo­cal peo­ple and lo­cal ma­te­rial to cre­ate global prod­ucts. Craft has al­ways been a need based process from ages and us­ing de­sign to in­ter­face the skills of the ar­ti­sans is some­thing he wants to work to­wards. His work has won many de­sign awards and have been ex­hib­ited at var­i­ous de­sign and craft mu­se­ums and events across the world.

In ad­di­tion to the pre­sen­ta­tion and the café, there will once again be the tra­di­tional theme day on the Mon­day of the fair. The day will be rounded off in style by the Part­ner Coun­try Reception. Apart from the Part­ner Coun­try pro­gramme, the com­ing Ambiente will once again be the venue for nu­mer­ous trend and prod­uct pre­sen­ta­tions, awards cer­e­monies, pro­mo­tional ar­eas for young peo­ple and many other events.

“Ambiente 2019 will open up op­por­tu­ni­ties for sourc­ing and in­vest­ment in In­dia which will help in in­creas­ing em­ploy­ment in the coun­try, ben­e­fit­ing man­u­fac­tur­ers and ex­porters

and the long-term sus­tain­able part­ner­ships of In­dian in­dus­try with the

value chain across the world. ”

– Ajay Tamta,

Min­is­ter of State for Tex­tiles, In­dia

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