BUSI­NESS CON­NECT

At the meet, Neva Gar­ments un­veiled its new win­ter col­lec­tion that com­prised ther­mal wear, win­ter wear, ac­tive wear, and in­ner­wear. Fur­ther-more, it also pre­sented its up-and-com­ing sum­mer col­lec­tion for 2019-20…

Business of Fashion - - Contents - IMAGES Busi­ness of Fash­ion

NEVA

At Neva Quan­tum Jump 2018-19, it un­veiled its new win­ter col­lec­tion and pre­sented its up-and-com­ing sum­mer col­lec­tion for 2019-20.

Lead­ing ther­mal wear man­u­fac­turer, Neva Gar­ments or­gan­ised Neva Quan­tum Jump Meet 2018-19 in Goa. The com­pany show­cased its new prod­uct range and dis­cussed the way for­ward on their growth plans.

Apart from this, Neva Gar­ments also un­veiled its new win­ter col­lec­tion that com­prised ther­mal wear, win­ter wear, ac­tive wear, and in­ner­wear. Fur­ther-more, it also pre­sented its up-and­com­ing sum­mer col­lec­tion for 2019-20.

The meet was at­tended by the dis­trib­u­tors who came from dif­fer­ent cities of In­dia. The net­work­ing meet be­tween the com­pany and its dis­trib­u­tors saw the launch of var­i­ous schemes for dis­trib­u­tors. The dis­trib­u­tors also shared their sug­ges­tions to ad­vance the com­pany’s sales.

At present, Neva op­er­ates in six cat­e­gories namely ther­mal wear, ac­tive wear, sweaters, jack­ets, in­ner­wear and lingerie through its renowned brands like Neva Mod Quilt, Neva Esan­cia, Neva Vel­veti, Neva Mod Wool, Neva Sofit, Neva Stile, Live Free, Neva Maxx, Feona Jersey, Neva Miss, Neva Mint, to name a few.

Con­sid­er­ing the chang­ing mar­ket sce­nario and its in­creas­ing range of prod­ucts, Neva Gar­ments has de­cided to foray into large for­mat stores and multi-brand out­lets. The com­pany is con­sid­er­ing to open spe­cial coun­ters in both these for­mats to en­able cus­tomers to see and choose from the large range of the com­pany’s prod­uct port­fo­lio.

It also plans to part­ner with 100 fran­chisees and aims to take its store count to 300.

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