Knot Me

Knot BRAND: Me PRO­MOTER: Kisho­ri­lal Shyam­sun­der LO­CA­TION: Mum­bai (Sea­wood Grand Cen­tral) SIZE OF THE STORE: 64 sq.ft.

Business of Fashion - - Contents -

Es­tab­lished in the year 1969 by Late Shri Shyam Sun­der Agar­wal, Knot Me is a lux­ury brand that of­fers scarves and shrugs. The brand boasts of hav­ing two state-of-the-art print­ing fac­to­ries at the out­skirts of Kolkata and a weav­ing unit in Su­rat. The in-house de­sign­ing team to­gether with the ex­per­tise of two pro­fes­sional de­sign­ers from Nether­lands and Ja­pan en­sure that top notched prod­ucts are de­liv­ered at the most com­pet­i­tive rates with ab­so­lutely no com­pro­mise on qual­ity. Over the last 4 decades, it has been ex­port­ing scarves to many coun­tries and clien­tele across the globe.

Tar­get con­sumers

Knot Me tar­get cus­tomers fall­ing in the age group of 15 to 55 years. The brand aims to de­sign and de­liver the best in scarves. It fo­cus to sat­isfy peo­ple who are look­ing for af­ford­able lux­ury scarves with the best qual­ity.

Ex­pan­sion plans

The brand aims to open kiosks in all the lead­ing malls across the coun­try. It has seven stores at present, in­clud­ing a newly-opened kiosk at Sea­wood Grand Cen­tral Mall, Mum­bai. It has kiosks in Quest Mall (Kolkata), City Cen­tre (Kolkata), Nu­cleus Mall (Ranchi), Vega Cir­cle (Silig­uri), Xpe­ria Mall (Mum­bai) and R City Mall (Mum­bai).

With pres­ence in the east­ern and western part of In­dia, Knot Me is now plan­ning to fo­cus on the south­ern and north­ern re­gions of the coun­try. The brand is likely to close the year with ap­prox­i­mately 20 kiosks.

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