The bell­wether in auto light­ing for 40 years

Fiem In­dus­tries Limited

Business Sphere - - Contents - By Deepak Khattar, Chief of News Bureau

Dr. J.K. Jain, Chair­man & Man­ag­ing Di­rec­tor (R) Rahul Jain, Di­rec­tor Fiem In­dus­tries Limited

Had not au­to­mo­biles been in­vented, the world would have been a dif­fi­cult place to live in! Had not lights been indis­pens­able parts of au­to­mo­biles, de­sign aes­thet­ics and func­tion­al­ity would not have seen the in­no­va­tive ap­peal be­ing wit­nessed today. The in­creas­ing in­te­gra­tion of auto lights into ve­hi­cle styling be­sides tech­no­log­i­cal upgra­da­tion has seen a new di­men­sion. Lower wattage, higher lu­mi­nos­ity, newer face-lifts are in sky-scrap­ing de­mand. No won­der by the time newer tech­nolo­gies and ap­peal­ing de­sign aes­thet­ics are de­vel­oped and de­ployed, they al­most be­come out­dated. Re­spon­sive­ness to the chang­ing trends fast is what Fiem In­dus­tries Limited be­lieves in and im­ple­ments. The ISO/ TS 16949:2009, ISO 9001:2008, ISO 14001:2004 & OHSAS 18001:2007 cer­ti­fied man­u­fac­tur­ing bell­wether has been ca­ter­ing suc­cess­fully to the au­to­mo­tive in­dus­try for 40 years now. “We are the undis­puted hon­cho in auto lights for the twowheeler seg­ment. You will find with us the widest range of prod­ucts in the in­dus­try. Our pledge to de­velop in­no­va­tive prod­ucts, our ad­her­ence to the high­est stan­dards of qual­ity and timely de­liv­ery, and our com­mit­ment to cus­tomer sat­is­fac­tion has helped us create a com­pet­i­tive edge. The auto mar­ket in In­dia is grow­ing at 25% an­nu­ally and we are keep­ing pace with the growth,” pro­nounces em­phat­i­cally the dy­namic and debonair Dr. J.K. Jain, Chair­man & Man­ag­ing Di­rec­tor. “We are also tap­ping op­por­tu­ni­ties from the over­seas mar­ket, ex­pand­ing our reach across the world,” he adds.

Fiem spe­cial­izes in three seg­ments - au­to­mo­tive light­ing & sig­nal­ing equip­ments, LED lu­mi­nar­ies, and in­te­grated pas­sen­ger in­for­ma­tion sys­tems. The prod­uct port­fo­lio en­com­passes rear view mir­rors, head lamps, tail lamps, sig­nalling lamp,

roof lamps, wheel cov­ers, warn­ing tri­an­gle, com­plete rear fender as­sem­bly, frame as­sem­bly, mud­guards, LED dis­play pan­els, num­ber plate lamps, warn­ing tri­an­gles, sheet metal parts, plas­tic parts, and more. These prod­ucts find ap­pli­ca­tion in all seg­ments of au­to­mo­bile in­dus­try in­clud­ing two-wheel­ers, four-wheel­ers, LCVs, HTVs and trac­tors. Go­ing green is the motto adopted by the fu­ture-con­scious cit­i­zens of the world today. Sav­ing en­ergy is the need of the hour to pre­serve our nat­u­ral re­sources and save the earth for our fu­ture gen­er­a­tions. Fiem has in­tensely joined the drive to save the en­vi­ron­ment launch­ing a vast range of en­ergy sav­ing LED Bulbs, Tube Lights and other LED Lu­mi­naires for com­mer­cial and do­mes­tic pur­poses. Fur­ther they have also de­vel­oped LED fog lamp, LED work lamp, LED home light­ing, LED pan­els, LED down lights, LED ceil­ing lights, flash lights, so­lar lan­terns, LED so­lar street lights in­clud­ing LED in­for­ma­tion dis­play pan­els for rail­ways, metro trains, state trans­port buses, taxis, etc. LED lights trim down power con­sump­tion sig­nif­i­cantly and their ex­ten­sive adop­tion in ar­eas such as street lamps, homes, and in­dus­tries will no­tice­ably lower the power re­quire­ment. LED lights use 50% less en­ergy than a CFL and 90% less en­ergy spent per in­can­des­cent Bulb; be­sides they are eco-friendly and last long. One LED light can emit 50,000 hours of light or more depend­ing on us­age. “Against a 40 watt bulb, you can il­lu­mi­nate 10 LED lights. CFL lights will def­i­nitely go­ing to be re­placed in the fu­ture,” says the visionary Dr. Jain. He adds af­ter a pause, “Cur­rently we are bid­ding for ten­ders for LED Street lights val­ued at Rs. 500 crore. We look for­ward to­wards more such bid­dings in the fu­ture.”

Lo­ca­tion of Man­u­fac­tur­ing Units

• Unit I at Kundli (Sonepat, Haryana)

• Unit II, III, and V at Ho­sur (Tamil Nadu)

• Unit IV at Mysore (Kar­nataka)

• Unit VI at Nala­garh (Hi­machal Pradesh)

• Unit VII at Rai (Sonepat, Haryana)

• Unit VIII at Ta­pukara (Ra­jasthan). The com­pany gen­er­ated To­tal an­nual turnover of a mind bog­gling Rs. 675 crore in March 2013 ac­cen­tu­ated by a growth rate of 15-17%. “We are ex­pect­ing Rs. 780 crore in March 2014. We are go­ing to grow rapidly in the next 2-3 years and en­vis­age to turn­ing Fiem into a Rs. 2000 crore in the next cou­ple of years,” says the charis­matic Mr. S. Narayanan, Head (Comml. and Intl. Op­er­a­tions). Sky is the limit for Fiem! With staff strength of over 5000 peo­ple, which in­clude 1000 fe­males, Fiem also boasts of hav­ing the fastest as­sem­bly plant in the coun­try. Re­tain­ing 95% of staff deems Fiem as one of the most re­spected com­pa­nies in its seg­ment; the staff works in a con­ge­nial en­vi­ron­ment and avails a plethora of ben­e­fits and fa­cil­i­ties in­clud­ing fi­nan­cial as­sis­tance in times of need.

Awards and Recog­ni­tions

• Bhar­tiya Shi­ro­mani Puraskar award from In­sti­tute of Eco­nomic Stud­ies

• Udyog Rat­tan Award from In­sti­tute of Eco­nomic Stud­ies

• Rashtriya Sam­man Purskar Award from In­dian So­ci­ety for In­dus­try & In­tel­lec­tual De­vel­op­ment

• Vikas Rat­tan Gold Award from In­dian Or­ga­ni­za­tion for Busi­ness Re­search & De­vel­op­ment

• Transworld Gold Star Award for Ex­cel­lency in Qual­ity from In­ter­na­tional Study Cir­cle

• In­di­vid­ual Achieve­ment and con­tri­bu­tions on Na­tions growth Award from In­ter­na­tional Busi­ness Pro­duc­tiv­ity Fo­rum

• Life Time Achieve­ment Award from In­dia In­ter­na­tional Coun­cil for In­dus­try & Trade

• Na­tional Busi­ness Lead­er­ship Award from In­dian So­ci­ety for In­dus­try & In­tel­lec­tual De­vel­op­ment

• Rashtriya Gau­rav Ratan Award from In­dian So­ci­ety for In­dus­try & In­tel­lec­tual De­vel­op­ment

• Indo-Nepal Sadb­ha­vana Award

• Out­stand­ing En­trepreneur­ship Award from En­ter­prise Asia

• World Qual­ity Com­mit­ment In­ter­na­tional Gold Star Award2012 for Qual­ity from BID Paris

• Busi­ness Ex­cel­lence Award in Elec­tron­ics 2012 from El­cina Elec­tron­ics In­dus­tries As­so­ci­a­tion of In­dia

• Ap­pre­ci­a­tion Cer­tifi­cate and

Best Per­for­mance Award from Hyundai Mo­tor In­dia Ltd.

• Achieve­ment award from Ki­netic Mo­tor Co. Ltd.

• Best Per­for­mance Award from TVS Mo­tor Co. Ltd.

• QCDDM Award, Achieve­ment Award, and New Model De­vel­op­ment Award from Honda Mo­tor­cy­cle & Scooter In­dia Ltd. and the list of awards goes on….!

“Our tar­get is to make Fiem a name to reckon with in all of the prod­ucts we man­u­fac­ture. We have con­tin­ued to add a reper­toire of prod­ucts ac­cord­ing to chang­ing trends and tech­no­log­i­cal ad­vances. We have in­stalled the most ad­vanced man­u­fac­tur­ing fa­cil­i­ties and em­ploy cost-ef­fec­tive pro­duc­tion meth­ods; units have been added with in­creas­ing de­mand of our prod­ucts. Today, we have 8 state-of-the-art man­u­fac­tur­ing units along with testing lab­o­ra­to­ries and R&D cen­tres,” says the adroit Mr. V.K. Jain, Ex­ec­u­tive Di­rec­tor.

Fiem in­ces­santly in­vests in new tech­nolo­gies and R&D ac­tiv­i­ties. The man­u­fac­tur­ing qual­ity and pro­cesses are in line with Ja­panese stan­dards; it en­sures er­ror-free pro­duc­tion on the as­sem­bly lines. The auto light­ing and LED in­dus­try is fast chang­ing, and Fiem keeps pace with the chang­ing trends and chang­ing pref­er­ences of cus­tomers through tech­no­log­i­cal de­vel­op­ments and re­vis­ing of de­signs. The tech­ni­cal re­quire­ments of ve­hi­cles are be­com­ing more strin­gent by the day; Fiem has de­vel­oped pro­duc­tion-wor­thy sys­tems on its own. Thanks to the plethora of fa­cil­i­ties avail­able at the man­u­fac­tur­ing and R&D units. Backed by tech­no­log­i­cal strength, the com­pany is able to de­liver the same cat­e­gory of prod­ucts in dif­fer­ent sizes and spec­i­fi­ca­tions for mul­ti­ple ap­pli­ca­tions.


• 40 years of dom­i­nant pres­ence and trust in the mar­ket

• Man­u­fac­tures the widest range of lamps and mir­rors in the in­dus­try

• ISO/TS 16949:2009, ISO 9001:2008, ISO 14001:2004 & OHSAS 18001:2007 cer­ti­fi­ca­tions

• Tier 1 Sup­plier not only in In­dia but also in Europe and the USA

• Cer­ti­fi­ca­tion for con­form­ity of pro­duc­tion form RDW Nether­lands

• First com­pany in In­dia to come up with LED Head Lamps for two-wheel­ers

• FIEM em­ploy­ees reg­u­larly trained as per TQM • En­listed in the Bom­bay Stock Ex­change and na­tional Stock Ex­change

• Caters to a large num­ber of OEM clients in In­dia and abroad • Prod­ucts ap­proved with E mar­ket­ing, DOT, CCC, ADIR, AIS, etc.

• Staff strength of 5000 peo­ple; 95% staff re­ten­tion

• Fastest as­sem­bly plant in the coun­try

• Strin­gent qual­ity con­trol sys­tem fol­lowed at each step of the man­u­fac­tur­ing process

• Short­est de­vel­op­ment time of prod­ucts; hence, timely de­liv­ery of ev­ery or­der

• Most ef­fec­tive value en­gi­neer­ing prac­tices fol­lowed at all 8 man­u­fac­tur­ing units

• Ded­i­cated R&D de­part­ments and qual­ity testing fa­cil­i­ties

• Ex­port mar­kets cen­tered on UK, Italy, Ger­many, In­done­sia, Ja­pan and Aus­tria.

• 100% com­mit­ment to cus­tomer sat­is­fac­tion. “Our share­hold­ers are get­ting good div­i­dends for the last 3 years. 40% div­i­dend was de­clared this year,” says Mr. Ra­jesh Sharma, Ex­ec­u­tive Di­rec­tor (Mar­ket­ing) Fiem caters both to OEMs and the af­ter­mar­ket. Among do­mes­tic OEM clients are Tata, Force Mo­tors, Nis­san, Hyundai, Daim­ler, GM, Mahin­dra, Skoda Auto, Volkswagen, Swaraj Mazda, HMT, JCB, Son­alika, Maruti Suzuki, Preet, Terex Vec­tra, Dae­woo, TVS, Honda, BSA Mo­tors, Lo­hia, Hero, Pi­ag­gio, Yamaha, In­dus, and more. To

name a few global OEM clients are Ku­bata, Sparex, Ichikoh, Geka, Chrysler, and Zadi. “Fiem is the first In­dian Com­po­nents man­u­fac­tur­ers Cho­sen by Honda/Ja­pan as Global sup­plier for en­tire set of Light­ing Com­po­nents – Head Lamps, Tail Lamps and Blinker Lamps for their in­ter­na­tional Model In­te­gra4 670 CC Mo­tor Cy­cles and other Mod­els, which is sold in Euro­pean, Amer­i­can and Chi­nese mar­kets. We have well equipped Re­search & De­vel­op­ment Cen­tre rec­og­nized by the Govern­ment of In­dia, where we have 110 peo­ple. Be­sides, we also have De­sign Cen­tre in Ja­pan with Tech­ni­cal ex­perts, who are ac­tively in­volved in de­sign and de­vel­op­ment of new prod­ucts” ut­ters a dex­ter­ous Mr. Rahul Jain (Dr. Jain’s son), Di­rec­tor. As part of cor­po­rate so­cial re­spon­si­bil­ity, Fiem funds cataract surg­eries of ap­prox­i­mately 100 poor peo­ple a month. The com­pany also in­stalls eco waste man­age­ment sys­tems in ru­ral ar­eas. An­other ap­pre­cia­ble in­volve­ment of the com­pany is pro­vid­ing fi­nan­cial sup­port for mar­riages of poor girls. Suc­cess comes with team work, hard work, and sin­cer­ity; Fiem is a par­a­digm of this state­ment. The com­pany is al­ready a for­mi­da­ble player in the auto light­ing seg­ment. With its ingress into do­mes­tic and in­dus­trial LED light­ing, it has in­creased its com­pet­i­tive­ness. Fiem In­dus­tries con­tin­ues to weave its suc­cess saga, ex­pand­ing into newer bound­aries!

Rahul Jain Di­rec­tor Dr. J.K. Jain Chair­man & Man­ag­ing Di­rec­tor

Dr. J.K. Jain Chair­man & Man­ag­ing Di­rec­tor

Rahul Jain Di­rec­tor

Dr. Jain and Son Rahul Jain proudly pos­ing along with dis­play of var­i­ous awards

S. Narayanan Head (Com­mer­cial & In­ter­na­tional op­er­a­tions)

S. Narayanan ex­plain­ing fea­ture of new prod­uct de­vel­oped by FIEM

Ra­jesh Sharma Ex­ec­u­tive Di­rec­tor Mar­ket­ing & De­vel­op­ment

FIEM As­sem­bly Line

Re­cently launched LED/So­lar Prod­ucts

Plas­tic Mold­ing Area

Few ex­port prod­ucts from FIEM

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