Deepak Gu­lati, CEO

Business Sphere - - Contents - By Our Cor­re­spon­dent

Think about safety and se­cu­rity of your ve­hi­cle and you will be robot­i­cally shipped to the world of locks. Just flip­ping a switch or press­ing the but­ton, you can lock the fuel tank lock, , steer­ing lock, wheel lock, and other sys­tems of your ve­hi­cle. A trusted name in au­to­mo­tive locks since 1968 is Gu­lati Auto Elec­tri­cals Pvt. Ltd. An ISO 9001 cer­ti­fied man­u­fac­turer and ex­porter has kept pace with chang­ing tech­nolo­gies and ad­hered to in­ter­na­tional qual­ity stan­dards to de­liver the best prod­ucts in the mar­ket. “We are amongst the top few play­ers in our seg­ment in terms of spe­cialty of our prod­ucts. It is qual­ity that dif­fer­en­ti­ates us from the rest in the mar­ket, ”says the mag­netic and ver­sa­tile Mr. Deepak Gu­lati, CEO. The range of prod­ucts in­clude ig­ni­tion switches, petrol tank locks, steer­ing locks, ca­ble locks, side box locks, wheel locks, hel­met lock­ing de­vices, tool box locks & fuel cocks. What started from al­most noth­ing, a mere Rs. 100, by Mr. O.P. Gu­lati in 1968 soon blos­somed into a giant unit, spread­ing its wings across the na­tional and world­wide mar­ket. A rail­way em­ployee, his wife sup­ported him in his en­deav­ors that acted as the cat­a­lyst for the next gen­er­a­tion to carry the busi­ness legacy for­ward suc­cess­fully. Today, his son Mr. Deepak Gu­lati is at the helm of af­fairs. He has been in­stru­men­tal in cre­at­ing a dis­tinc­tive niche for the com­pany. A re­mark­able growth of 10-12% was wit­nessed in 2011-12, which in­creased to 15-20% in 201213, Sim­i­lar growth is fore­cast for the cur­rent year also. GAE has three state-of-the-art man­u­fac­tur­ing units in Naraina, the in­dus­trial hub of Delhi. The fac­to­ries are equipped with die cast­ing shop, tool room, press shop, CNC key cut­ting ma­chines, in­jec­tion mould­ing ma­chines, pro­jec­tion weld­ing shop, paint shop, as­sem­bly, testing lab, qual­ity testing unit, and more. The com­pany has a ded­i­cated R&D lab, han­dled by ded­i­cated well qual­i­fied tech­ni­cians, Prod­uct sam­ples, at times, are even brought from abroad for tech­ni­cal eval­u­a­tion in­cor­po­ra­tion of newer fea­tures in ex­ist­ing prod­ucts. The staff works in a con­ge­nial en­vi­ron­ment; pref­er­ence is given to the fe­male staff for safety and other ben­e­fits. In an emer­gency and a staff can take salary in ad­vance be­sides also avail­ing of other benifits. “To con­sis­tently de­liver qual­ity prod­ucts, we in­ces­santly strive to im­prove the ef­fec­tive­ness of our qual­ity man­age­ment sys­tem and our man­u­fac­tur­ing pro­cesses be­sides fo­cus­ing on tech­no­log­i­cal upgra­da­tion so as to re­duce prod­uct cost, and reg­u­larly train­ing our em­ploy­ees with the lat­est trends and de­vel­op­ments,” says the debonair Mr. Gu­lati, who hap­pens to be a re­cip­i­ent of an award from Delhi Scooter As­so­ci­a­tion for good busi­ness.

Why Choose GAE Prod­ucts?

• Mar­ket pres­ence of 45 years • An ISO 9001: 2002 cer­ti­fi­ca­tion • Ad­her­ence to in­ter­na­tional qual­ity stan­dards • State-of-the-art man­u­fac­tur­ing and qual­ity testing fa­cil­i­ties • Timely de­liv­ery of ev­ery or­der • Com­pet­i­tive pric­ing of prod­ucts • Over 15 OEM clients • 95% re­ten­tion of clients for the

last 10 years • Com­mit­ment to cus­tomer

sat­is­fac­tion. GAE has a ro­bust client base. Few of the clients worth men­tion­ing here in­clude Mazda, Mahin­dra, Tata Mo­tors, Honda, HMT, Ashok Ley­land, Eicher, Tata Marco Polo and the list goes on. Mr. Gu­lati grieves on the govern­ment’s un­re­spon­sive­ness to­wards this in­dus­try. “Had the govern­ment been sup­port­ive, we would have left China far be­hind,” he says. Blessed by a son and daugh­ter and shored up in his busi­ness un­der­tak­ings by his wife, the soft spo­ken and down-to-earth Mr. Gu­lati re­grets for not giv­ing enough time to his fam­ily. He has been a trus­tee of Jankalyan Hos­pi­tal for the last 5 years, as part of cor­po­rate so­cial re­spon­si­bil­ity. The charis­matic per­son­al­ity looks for­wards to­wards spread­ing to newer mar­kets, ex­pand­ing the client base, and in­creas­ing the ex­ist­ing prod­uct port­fo­lio..

Deepak Gu­lati, CEO

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