Deepak Gulati, CEO
Think about safety and security of your vehicle and you will be robotically shipped to the world of locks. Just flipping a switch or pressing the button, you can lock the fuel tank lock, , steering lock, wheel lock, and other systems of your vehicle. A trusted name in automotive locks since 1968 is Gulati Auto Electricals Pvt. Ltd. An ISO 9001 certified manufacturer and exporter has kept pace with changing technologies and adhered to international quality standards to deliver the best products in the market. “We are amongst the top few players in our segment in terms of specialty of our products. It is quality that differentiates us from the rest in the market, ”says the magnetic and versatile Mr. Deepak Gulati, CEO. The range of products include ignition switches, petrol tank locks, steering locks, cable locks, side box locks, wheel locks, helmet locking devices, tool box locks & fuel cocks. What started from almost nothing, a mere Rs. 100, by Mr. O.P. Gulati in 1968 soon blossomed into a giant unit, spreading its wings across the national and worldwide market. A railway employee, his wife supported him in his endeavors that acted as the catalyst for the next generation to carry the business legacy forward successfully. Today, his son Mr. Deepak Gulati is at the helm of affairs. He has been instrumental in creating a distinctive niche for the company. A remarkable growth of 10-12% was witnessed in 2011-12, which increased to 15-20% in 201213, Similar growth is forecast for the current year also. GAE has three state-of-the-art manufacturing units in Naraina, the industrial hub of Delhi. The factories are equipped with die casting shop, tool room, press shop, CNC key cutting machines, injection moulding machines, projection welding shop, paint shop, assembly, testing lab, quality testing unit, and more. The company has a dedicated R&D lab, handled by dedicated well qualified technicians, Product samples, at times, are even brought from abroad for technical evaluation incorporation of newer features in existing products. The staff works in a congenial environment; preference is given to the female staff for safety and other benefits. In an emergency and a staff can take salary in advance besides also availing of other benifits. “To consistently deliver quality products, we incessantly strive to improve the effectiveness of our quality management system and our manufacturing processes besides focusing on technological upgradation so as to reduce product cost, and regularly training our employees with the latest trends and developments,” says the debonair Mr. Gulati, who happens to be a recipient of an award from Delhi Scooter Association for good business.
Why Choose GAE Products?
• Market presence of 45 years • An ISO 9001: 2002 certification • Adherence to international quality standards • State-of-the-art manufacturing and quality testing facilities • Timely delivery of every order • Competitive pricing of products • Over 15 OEM clients • 95% retention of clients for the
last 10 years • Commitment to customer
satisfaction. GAE has a robust client base. Few of the clients worth mentioning here include Mazda, Mahindra, Tata Motors, Honda, HMT, Ashok Leyland, Eicher, Tata Marco Polo and the list goes on. Mr. Gulati grieves on the government’s unresponsiveness towards this industry. “Had the government been supportive, we would have left China far behind,” he says. Blessed by a son and daughter and shored up in his business undertakings by his wife, the soft spoken and down-to-earth Mr. Gulati regrets for not giving enough time to his family. He has been a trustee of Jankalyan Hospital for the last 5 years, as part of corporate social responsibility. The charismatic personality looks forwards towards spreading to newer markets, expanding the client base, and increasing the existing product portfolio..
Deepak Gulati, CEO