The Hon­cho in qual­ity kitchen­ware

Elite Equip­ment In­dia Pvt. Ltd.

Business Sphere - - Contents - By Our Cor­re­spon­dent

‘I f you’ve got the proper blade, there’s noth­ing you can’t slice’ and ‘if you have got the proper kitchen­ware there is noth­ing you can’t cook’. An ex­ceed­ingly vi­tal con­stituent of the kitchen, both com­mer­cial and do­mes­tic, is kitchen­ware. It is a util­ity no kitchen can do without. A prom­i­nent name in the com­mer­cial kitchen­ware in­dus­try is Elite Equip­ment In­dia Pvt. Ltd. (EEIPL). A man­u­fac­turer and ex­porter for 13 years now, EEIPL is cus­tomer ori­ented, value-driven, and fo­cuses on su­perla­tive qual­ity and in­no­va­tion. Curb­ing your temp­ta­tions to piz­zas and other fast foods is in­deed galling! Come a party oc­ca­sion, a sim­ple get-to­gether, or ev­ery time you feel hun­gry, it is piz­zas and other such de­lec­ta­ble del­i­ca­cies that best sat­is­fies your ap­petite. Thanks to ad­vanced kitchen­ware that fa­cil­i­tates qual­ity bak­ing at the com­mer­cial kitchen! EEIPL man­u­fac­tures a myr­iad range of kitchen­ware and kitchen uten­sils with spe­cial­iza­tion in pizza bak­ing ac­ces­sories for the com­mer­cial kitchen. “We ad­here to in­ter­na­tional qual­ity stan­dards and are com­mit­ted to cus­tomer sat­is­fac­tion. This has helped us re­tain our clients and in­crease our client base across ge­o­graph­i­cal bound­aries,” pro­nounces Mr. Suresh Gupta, Founder and CMD. The plethora of EEIPL prod­ucts en­com­passes pizza screen, bak­ing tray, bake pans, pizza peels, muf­fin tray, baguette trays, mea­sur­ers, an­odized dredgers, moulds, equal slic­ing disk in hard an­odized fin­ish, pie marker, stor­age bins – all in alu­minium in ad­di­tion to car pans, ta­pered pans, de­liv­ery bags, fry­ing pans, iron peel holder, wooden pizza serv­ing bats, rolling pin, strain­ers, iron grid­dle, cup saucer bas­ket, plas­tic spice box, stone kitchen­ware, grain bas­ket, in­clud­ing plas­tic prod­ucts, stain­less steel prod­ucts, and the list goes on. For EEIPL it is a scratch to riches saga. What Mr. Suresh Gupta founded in the year 2000 as a small en­tity in­volv­ing an in­vest­ment of Rs. 4 lakh, spawned into a big multi-crore em­pire in no time. A true ex­em­plar of trans­form­ing op­por­tu­ni­ties into suc­cess ac­cept­ing ev­ery chal­lenge at ease, Mr. Gupta, who had ex­pe­ri­ence in the in­dus­try re­lated to moulds, tools, and dyes, started with few prod­ucts with limited labour. Though elec­tri­cal ap­pli­ances were part of the fam­ily busi­ness, Mr Gupta con­fi­dently ven­tured into a com­pletely dif­fer­ent orb. Or­ders were cus­tom­ized and prod­ucts were shipped af­ter clients were sat­is­fied with sam­ples. With sons Mr. Pankaj Gupta and Mr. Man­ish Gupta join­ing their fa­ther’s en­deav­ors as Direc­tors, EEIPL emerged as a prom­i­nent player in the kitchen­ware hori­zon at the global level. Today EEIPL clients are spread across the UK, Ja­pan, USA, UAE, and other coun­tries world­wide! “We al­lo­cate 15% of our turnover to R&D ac­tiv­i­ties be­cause we be­lieve in de­liv­er­ing in­no­va­tive prod­ucts,” says the charis­matic Mr. Pankaj Gupta, a sports en­thu­si­ast and who is all en­vis­aged to pro­duc­ing movies in the near fu­ture.


• Ad­her­ence to high qual­ity

• Timely de­liv­ery of ev­ery or­der

• Com­pet­i­tive rates in the in­dus­try

• Ex­ports to UK, Ja­pan, USA, UAE, and other coun­tries

• 5-10% growth wit­nessed year on year

• 15% of turnover al­lo­cated to R&D

• Com­mit­ment to cus­tomer sat­is­fac­tion

• Work­force treated as mem­bers of fam­ily

• Par­tic­i­pa­tion in ex­hi­bi­tions na­tion­wide and world­wide.

The Gup­tas con­sider a blend of God’s grace, hard work, team ef­fort, de­ter­mi­na­tion, will power, pas­sion to serve the food in­dus­try as the se­cret to EEIPL’s suc­cess. In the con­clud­ing words of Mr. Pankaj: If you work hard and com­mit­ted to your com­mit­ment with pas­sion, you will achieve suc­cess. Mr. Man­ish joins the wind-up, say­ing ‘Will power and ded­i­ca­tion is the root of ac­com­plish­ment.’ The visionary Mr. Suresh Gupta leaves a mes­sage for read­ers who are man­u­fac­tur­ers, “Pay your debtors, labour­ers, and govt. dues first, then on homely af­fairs. Never lose stake­holder in­ter­est.”

Pankaj Gupta

Di­rec­tor Man­ish Gupta


Suresh Gupta, Founder and CMD

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