Kazu­tada Kobayashi, Pres­i­dent and CEO

Business Sphere - - Contents - By Our Cor­re­spon­dent

• Tar­gets 15 mil­lion house­holds en­abling dig­i­tal con­tent for homes with the launch of im­age FORUMLA P-201 portable scan­ner. • Strength­ens En­ter­prise “Sales Tool-Kit” for on-the-move scan­ning in Bank­ing & In­sur­ance (BFSI) ver­ti­cal. • Con­sol­i­dates foot­print in Digi­ti­sa­tion space to gen­er­ate a 100 Crore busi­ness by 2014. Canon In­dia Pvt Ltd., In­dia’s No. 1 Com­plete Dig­i­tal Imag­ing Com­pany, an­nounced the launch of its first ul­tra­light portable scan­ner im­age FORUMLA P-201 scan­ner along with the in­tro­duc­tion of Cap­tureOnTouch, a mo­bile ap­pli­ca­tion for easy scan­ning on the go. The scan­ner and ap­pli­ca­tion to­gether will help con­sumers to ef­fec­tively scan the doc­u­ments in va­ri­ety of file for­mats like PDF, JPEG and so forth. Users can fur­ther share the scans through e-mail or ar­chive in other ap­pli­ca­tions on a click. Canon has es­tab­lished a dis­tinct po­si­tion in the doc­u­ment scan­ning mar­ket with in­no­va­tive prod­ucts cou­pled with best-in­class fea­tures. The brand has a mar­ket share of 25.1% with re­spect to unit ship­ment in High­Speed Doc­u­ment Imag­ing Scan­ner dur­ing the pe­riod 2013 (Jan-Jun 2013). Canon is ranked #1 in the Sheetfed cat­e­gory dur­ing the pe­riod 2013 (Jan-Jun 2013) as per IDC re­lease. The or­gan­i­sa­tion is plan­ning to se­cure a sim­i­lar lead­er­ship for the new emerg­ing portable scan­ning cat­e­gory. P-201 in­tro­duc­tion in In­dian mar­ket is a per­fect fit in the grow­ing con­sumer re­quire­ment for a cost-ef­fec­tive, com­pact scan­ner. Canon is mainly tar­get­ing two seg­ments – house­holds which have enor­mous per­sonal hard copy doc­u­ments like mark­sheets, loan agree­ment, in­sur­ance poli­cies and sales rep­re­sen­ta­tives of in­sur­ance com­pa­nies who dig­i­tize cus­tomer doc­u­ments on-site. Be­sides this, de­mand for mo­bile scan­ning is ex­pected to rise for fre­quent trav­el­ers, SOHO’s, MSME/SMEs, doc­tors, etc. Scan­ning any­time, any­where of im­por­tant doc­u­ments with P-201 is just a plug away. Porta­bil­ity, con­ve­nience and com­fort of scan­ning through a va­ri­ety of de­vices have helped Canon brand the prod­uct as “My Per­sonal Scan­ner”. Speak­ing on this oc­ca­sion Mr. Kazu­tada Kobayashi, Pres­i­dent & CEO, Canon In­dia Pvt Ltd, said, “Canon has al­ways been at the fore­front of bring­ing in­no­va­tive prod­ucts to cus­tomers. The new portable scan­ner with mo­bile ap­pli­ca­tion by Canon is go­ing to change the way an in­di­vid­ual man­ages doc­u­ments. Canon has been suc­cess­fully ad­dress­ing the digi­ti­sa­tion re­quire­ments for gov­ern­ments and cor­po­rate for many years now. With Cap­tureOnTouch and P-201 scan­ner we are hop­ing to strengthen our abil­ity to meet in­di­vid­u­als’ digi­ti­sa­tion needs. This is a path break­ing of­fer­ing to today’s con­sumer who wants ev­ery­thing a touch away. With the new scan­ner, we clearly want to es­tab­lish in­no­va­tion lead­er­ship in In­dia.” he added.

said, “In­dia is prob­a­bly the world’s largest ana­logue coun­try where most of the im­por­tant and crit­i­cal in­for­ma­tion lies in files at homes, of­fices & godowns. While con­sump­tion of dig­i­tal con­tent is in­creas­ing man­i­folds with var­i­ous smart de­vices, cre­ation of con­tent is still not within easy reach. Canon is re­defin­ing the mar­ket for scan­ners by launch­ing a portable scan­ner for house­holds. We ex­pect to create

Kazu­tada Kobayashi, Pres­i­dent and CEO of Canon In­dia

a busi­ness of Rs. 15 crore in this seg­ment of mo­bile scan­ning and tar­get­ing a to­tal digi­ti­sa­tion pie of Rs. 100 crore in 2014. This is 50% growth over 2013”. Fur­ther Dr. Bharadwaj added, “There are 2 mil­lion sell­ing agents for BFSI ver­ti­cal. In­dia will mod­ern­ize the last mile sales trans­ac­tions. The portable scan­ner will help in mak­ing this more ef­fi­cient”. The scan­ner has been made avail­able across In­dia af­ter 16th Oc­to­ber, 2013 and sold on all Canon Im­age Square stores and re­tail out­lets. Canon will be work­ing with its en­ter­prise sales team and chan­nel part­ners to en­sure deeper pen­e­tra­tion of the scan­ner in smaller mar­kets.

Scan­ner fea­tures:

P-201 is ca­pa­ble of scan­ning va­ri­ety of doc­u­ment sizes and pa­per den­si­ties like plain pa­per, post­card and busi­ness card. The scan­ner scans at a speed of 7.5 sec­onds per page with a 200 x 200 dpi re­sult. It has con­tact im­age sen­sor and sup­ports sim­plex scan­ning side. The scan­ner weighs only 550 gms and con­sumes 2.5 W elec­tric­ity when con­nected with ca­ble. The scan­ner is loaded with lat­est im­age pro­cess­ing op­tions and is equipped with an Au­to­matic Pa­per Size De­tec­tion. P-201 has auto color de­tec­tion which in­tel­li­gently de­ter­mines whether to save the scan in Grayscale or Color; this elim­i­nates the need to man­u­ally switch be­tween mono and color modes.

Mo­bile app fea­tures:

Canon’s Cap­tureOnTouch Mo­bile is a free ap­pli­ca­tion for smart­phones and tablets. It al­lows users to scan di­rectly to iOS (iPad/iPhone) and An­droid de­vices via Wi-Fi net­work or di­rect plug-in with USB based tablets. Users can also share doc­u­ments eas­ily by email or by up­load­ing to their favourite cloud-based ap­pli­ca­tions. Cap­tureOnTouch is avail­able on both Google Play and itunes start­ing.

Canon champions ASEAN spirit of to­geth­er­ness at the 27th SEA Games

Canon to sup­port ath­letes as Of­fi­cial Imag­ing and Doc­u­ment So­lu­tions Spon­sor at SEA Games in Myan­mar Canon, the leader in dig­i­tal imag­ing, an­nounced its spon­sor­ship of the 27th South-East Asian Games (SEA Games), which will be held in Myan­mar in De­cem­ber 2013. Canon will be the SEA

Games’ Of­fi­cial Imag­ing and Doc­u­ment So­lu­tions Spon­sor’ work­ing with or­gan­is­ers, fans and pho­tog­ra­phers to cap­ture and com­mu­ni­cate com­pelling mo­ments dur­ing this his­toric event. “In­spired by the SEA Games motto which is fo­cused on sus­tain­abil­ity, sports­man­ship and friend­ship, Canon wants to cham­pion this cel­e­bra­tion of the cul­ture, her­itage and tra­di­tions of South-east Asia as

Of­fi­cial Spon­sor for the 2013 SEA Games”, said Mr Ken­saku Kon­ishi, Pres­i­dent and CEO of Canon Sin­ga­pore. “Be­yond fos­ter­ing bet­ter re­la­tion­ships through sports across the re­gion, Canon also hopes to help gal­va­nize more sup­port from other part­ners and stake­hold­ers for the host coun­try, by rais­ing vis­i­bil­ity of the prom­ise and pos­si­bil­i­ties of Myan­mar in this piv­otal pe­riod of so­cial and eco­nomic de­vel­op­ment” fur­ther added Mr. Ken­saku Kon­ishi. The 2013 SEA Games will be hosted in Nay Pyi Daw, Yangon and Man­dalay, and will fea­ture more than 32 sports and 6,000 ath­letes from 11 coun­tries in­clud­ing Brunei, Cam­bo­dia, In­done­sia, Laos, Malaysia, Philip­pines, Sin­ga­pore, Thai­land, Ti­mor Leste and Viet­nam. Apart from be­ing one of the re­gion’s most sig­nif­i­cant events in 2013, this year’s Games will also mark its re­turn to Myan­mar, a coun­try that last hosted the bi­en­nial multi-sport­ing event 44 years ago in 1969.

Canon pro­fes­sional sup­port ser­vices on­site

Fans who are un­able to at­tend the Games usu­ally ex­pe­ri­ence the pas­sion and ex­cite­ment of the event through com­pelling and pow­er­ful pho­tos and videos. In line with this vi­sion, Canon will pro­vide be­hind-the-scenes sup­port at the Canon Pro­fes­sional Ser­vice cen­tre on-site to ac­cred­ited pro­fes­sional sports pho­tog­ra­phers cov­er­ing the event. Ser­vices in­clude tech­ni­cal sup­port and ad­vice, re­pair and main­te­nance ser­vices, as well as loans of the lat­est Canon EOS sys­tem cam­era and lens equip­ment to en­sure that pho­tog­ra­phers are able to con­tinue shoot­ing. In ad­di­tion, Canon will also pro­vide doc­u­ment man­age­ment sup­port and Busi­ness Multi Func­tion De­vices to the or­gan­is­ers in en­sur­ing the smooth run­ning of the Games.

Sports spon­sor­ship - Canon’s con­tri­bu­tion to the com­mu­nity

Canon’s in­volve­ment in sports is in line with its cor­po­rate phi­los­o­phy of “Kyo­sei” – which means “Liv­ing and work­ing to­gether for the com­mon good.” Canon has ex­tended the def­i­ni­tion of Kyo­sei to mean “All peo­ple, re­gard­less of race, re­li­gion or cul­ture, har­mo­niously liv­ing and work­ing to­gether for the fu­ture.”

As

Canon In­dia cel­e­brates the spirit of pho­tog­ra­phy on World Pho­tog­ra­phy Day

• Canon’s in­no­va­tive prod­ucts at at­trac­tive prices aim to pro­mote pho­tog­ra­phy cul­ture in the coun­try • Canon Im­age Square – the com­pany’s stand­alone brand out­lets make ex­pe­ri­ence and ap­pli­ca­tion as the ‘An­chor ‘. Pro­vides unique photo ex­pe­ri­ence to dif­fer­en­ti­ate

the world cel­e­brated World Pho­tog­ra­phy Day, Canon In­dia, In­dia’s No 1. Com­plete Dig­i­tal Imag­ing Com­pany lever­aged the op­por­tu­nity and di­ver­si­fied its of­fer­ings to bring new prod­ucts to the ta­ble that catered to the vary­ing de­mands of its cus­tomers. It also en­deav­ored to pro­mote photo cul­ture in In­dia through con­sumer en­gage­ment pro­grams and pho­tog­ra­phy work­shops with pro­fes­sional pho­tog­ra­phers. World Pho­tog­ra­phy Day is all about cel­e­brat­ing pho­tog­ra­phy. Whether it’s an Am­a­teur, Hob­by­ist or Pro­fes­sional, Au­gust 19th is a day to em­brace ones love of pho­tog­ra­phy. Speak­ing on the oc­ca­sion Dr. Alok Bharadwaj, Ex­ec­u­tive Vice Pres­i­dent, Canon In­dia said, “Pho­tog­ra­phy con­tin­ues to be one of the very crit­i­cal hu­man re­quire­ments. Canon is bullish about pho­tog­ra­phy in­dus­try in In­dia. Canon is fo­cus­ing its mar­ket­ing ef­forts to see the cur­rent DSLR mar­ket of 2.5 lac units dou­ble in two years’ time which will fur­ther help in grow­ing Canon’s DSLR busi­ness con­tri­bu­tion

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Fur­ther elab­o­rat­ing on the an­nounce­ment Dr. Alok Bharadwaj, Ex­ec­u­tive Vice Pres­i­dent, Canon In­dia

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