Pa­gan Paints & Chem­i­cals

Business Sphere - - CONTENTS - By Our Cor­re­spon­dent

Acol­or­ful aura soothes the eyes, re­laxes the brains, de-stresses the mind, and gen­er­ates a smile. Paints can do won­ders! Whether it is the mo­tor­bike or car you drive, the decor of the walls of your home that speaks, or the colors you no­tice in metal and non-metal sur­faces, they are a part of our very ex­is­tence. Pa­gan Paints & Chem­i­cals Pvt. Ltd. has been adding colors to life since the year 1982. Head­quar­tered in Karol Bagh (Delhi) with branch11. of­fice in Pune, the ISO 9001: 2008, 14001, and NSIC cer­ti­fied group is a trusted name in the paints and chem­i­cals in­dus­try. “We are the nu­mero uno in terms of qual­ity. Our wide range of eco-friendly coat­ing prod­ucts are de­signed to meet the global in­dus­try re­quire­ments. We are a cus­tomer fo­cused com­pany, which un­der­stand the mi­cro & macro chal­lenges presently be­ing faced by our cus­tomers & au­to­mo­bile in­dus­try as whole, and our con­tin­u­ous R&D work to de­velop value added in­no­va­tive so­lu­tions for our cus­tomers & au­to­mo­bile in­dus­try as whole. Our clients trust us for qual­ity, re­li­a­bil­ity and per­for­mance of our prod­ucts,” says the charis­matic Mr. Jagdish Chand Sharma, Founder and Man­ag­ing Di­rec­tor. What started as J.K. Pa­gan Prod­ucts In­dia Pvt. Ltd. Com­pany way back in year1982, now di­ver­si­fied un­der the ban­ner of Pa­gan Paints & Chem­i­cals Pvt. Ltd. in 1992. An in­tel­li­gent in­vest­ment led to the cre­ation of an em­pire in a short span of time in the paints and chem­i­cals in­dus­try! The brain­child be­hind the found­ing of the group was the vi­sion­ary Mr. Jagdish Chand Sharma. A 1977 Science grad­u­ate from Delhi Univer­sity, Mr. Sharma trans­formed op­por­tu­ni­ties into suc­cess, work­ing tire­lessly to pro­pel the group to its cur­rent po­si­tion. The INR 35 Crore group wit­nesses an av­er­age an­nual growth of 10-15 per­cent!


Eco-friendly Pre-treat­ment chem­i­cals for met­als. Au­to­mo­bile & In­dus­trial paints. Pow­der coat­ing paints. Dec­o­ra­tive house­hold paints. “We have a state-of-the-art man­u­fac­tur­ing plant in Gur­gaon, spread over an area of 6 acres with cov­ered area at 3 acres. We ad­here to in­ter­na­tional qual­ity stan­dards and fol­low en­vi­ron­men­tal norms at our plant,” ut­ters a mag­netic Mr. Ankur Sharma (son of Jagdish Chand Sharma), Di­rec­tor. A B.Tech in Chem­i­cals from Jaypee Univer­sity of En­gi­neer­ing & Tech­nol­ogy, and an M.B.A in In­ter­na­tional Mar­ket­ing, from Coven­try Univer­sity, Ankur

joined the fam­ily busi­ness in 2012; he is looking af­ter the Sales and Mar­ket­ing de­part­ment of the group. Pa­gan Paints & Chem­i­cals has in­house high end test­ing lab­o­ra­to­ries and R&D cen­ters within the plant premise in Gu­ru­gram. The R&D Cen­tre is cared by 8 ex­perts, who are in­volved in test­ing and de­vel­op­ing in­no­va­tive so­lu­tions, keep­ing mo­men­tum with cur­rent and fu­tur­is­tic trends in their in­dus­try seg­ment. All prod­ucts are tested by Qual­ity As­sur­ance Team at ev­ery step of the man­u­fac­tur­ing process, right from pro­cure­ment of raw ma­te­ri­als to fi­nal de­liv­ery. A pro­por­tion of the raw ma­te­ri­als are pro­cured from the do­mes­tic and in­ter­na­tional market. We are a green en­vi­ron­ment lov­ing com­pany & our “green” cam­paign to spread aware­ness in all in­dus­tries to plant more trees & take best care of “Mother Na­ture”.


Eco-friendly Pre-treat­ment Chem­i­cals for met­als. Ad­her­ence to value added qual­ity, cost, de­liv­ery & ser­vice. In­no­va­tive Nano-tech­nol­ogy based sur­face coat­ing prod­ucts for alu­minum and mild-steel com­po­nents Ben­e­fit­ted our cus­tomers in re­duc­ing their pro­duc­tion line Main­te­nance Cost, En­ergy Cost, con­sump­tion & wastage. • We are first in the in­dus­try to short­ened the (cus­tomer pro­cesses) for “Ex­tra Pro­duc­tion” by con­tin­u­ous R&D and in­no­va­tive so­lu­tions. 100% com­mit­ment to cus­tomer sat­is­fac­tion is our motto. • We de­vel­oped in­no­va­tive

“Chrome Free Tech­nol­ogy”. • We eas­ily con­vert Liq­uid Paints to Pow­der Coat­ings, specif­i­cally in tough Me­tal­lic Shades. De­liv­ered coat by coat ex­cel­lent con­sis­tent qual­ity, start­ing from Metal pre-treat­ment chem­i­calPrimer-Basecoat-Top­coatClearcoat, all from “Pa­gan”, in PU & TSA sys­tems. Tech­no­log­i­cally high test­ing lim­its achieved in pre-treat­ment chem­i­cals of upto 72 hours in Salt spray test on non-painted com­po­nents. In pow­der coat­ings shades upto 1000 hours salt spray test achieved. And, many more in our R&D as per cus­tomer & in­dus­try re­quire­ments. A team of 120 peo­ple are ded­i­cated to­wards achiev­ing the group’s goals and ob­jec­tives. They en­joy nu­mer­ous fa­cil­i­ties; worth men­tion­ing are ac­com­mo­da­tion, ve­hi­cle fa­cil­ity, med­i­cal in­sur­ance, PF, bus ser­vices for work­ers, mo­bile phones, uni­forms, shoes, gloves, masks avail­abil­ity of food at sub­si­dized rates in the in-house can­teen, up to 20% hike in salary, and the list goes on. The com­pany reg­u­larly con­ducts in­house au­dits & train­ing pro­grams and an an­nual func­tion is or­ga­nized for the em­ploy­ees to in­still a sense of to­geth­er­ness and bond­ing be­tween staff and in­tro­duc­ing their re­spec­tive fam­ily mem­bers. The group has re­tained 90% of their staff since in­cep­tion, deem­ing them as one of the most re­spected com­pa­nies in their seg­ment. An or­ga­ni­za­tion grows over time based on trust gained from clients. Pa­gan Paints & Chem­i­cals boasts of a rich client port­fo­lio, en­com­pass­ing many of the big and small names of dif­fer­ent in­dus­try seg­ments. Few names worth men­tion­ing are Hero, Honda, Mahin­dra & Mahin­dra, Havells, Mun­jal Showa, Isuzu and the list goes on. We are com­pet­ing with com­pa­nies of for­eign lands and have re­tained 98% of our clients,” says an elated Mr. Jagdish Chand Sharma. He adds a note of griev­ance af­ter a pause, “The govern­ment is im­ple­ment­ing ini­tia­tives to­wards pro­mot­ing the SMEs, but In­dian com­pa­nies do not pre­fer buy­ing prod­ucts from In­dian com­pa­nies. They pre­fer for­eign com­pa­nies. Growth is nega­tively af­fected this way.” The pro­mot­ers, who be­lieve in time man­age­ment, hard work and team work, have set a vi­sion for 2020. The goal is to gen­er­ate a turnover of Rs. 100 crore, de­velop newer and in­no­va­tive prod­ucts, and di­ver­sify into newer prod­uct cat­e­gories. Backed by a ded­i­cated staff and trust of an in­creas­ing client base, shap­ing of the set goals is no far fetched af­fair!

Jagdish Chand Sharma, Man­ag­ing Di­rec­tor

Ankur Sharma, Di­rec­tor

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