Honda 2Wheel­ers In­dia cre­ates world record!

Business Sphere - - HONDA BIKES - By Our Cor­re­spon­dent

Honda Mo­tor­cy­cle & Scooter In­dia Pvt. Ltd. (HMSI) closed fi­nan­cial year 2016-17 on a his­toric high and cre­ated new records in chal­leng­ing mar­ket sce­nario. Shar­ing high­lights of Honda’s per­for­mance in FY’16-17, Mr. Yad­vin­der Singh Gu­le­ria, Se­nior Vice Pres­i­dent - Sales and Mar­ket­ing, Honda Mo­tor­cy­cle and Scooter In­dia Pvt. Ltd. said, “In the be­gin­ning of FY’2016-17 es­pe­cially af­ter monsoon and 7th CPC, in­dus­try was hope­ful of dou­ble digit growth. The sec­ond half was how­ever a chal­leng­ing time and twowheeler in­dus­try closed the fis­cal with only 5% growth. In this con­text, we are hum­bled by the con­fi­dence of cus­tomers in Honda brand. In­dia is now firmly lead­ing the Honda DNA world­wide. We thank cus­tomers for mak­ing Honda 2Wheel­ers In­dia the first 100% sub­sidiary of Honda Mo­tor Com­pany, Ja­pan glob­ally to ever achieve 5 mil­lion sales land­mark in a sin­gle fi­nan­cial year. Honda is to­day the high­est vol­ume gainer as well as the mar­ket share gainer of the in­dus­try. We are con­fi­dent that 201718 will be a land­mark year and Honda 2Wheel­ers will change the way In­dia and the world will ride home.” Honda 2Wheel­ers In­dia closed FY’2016-17 with all time high to­tal sales of 5,008,103 units. To­tal sales grew at 12% (which is more than dou­ble the 5% growth of to­tal in­dus­try in the same pe­riod) over 4,483,462 units sold in FY’15-16. Honda’s ac­cel­er­ated growth made it the No. 1 vol­ume gainer of the in­dus­try (Honda 2Wheel­ers In­dia alone con­trib­uted 54% to the ad­di­tional in­dus­try vol­umes) & No. 1 mar­ket share gainer of the in­dus­try (Only com­pany to gain 1% mar­ket share to 27% in do­mes­tic and 25% in to­tal sales in FY’16-17). Honda’s to­tal au­to­matic scooter sales crossed 3 mil­lion mark for the first time ever to reach at 3,351,604 units with 16% growth com­pared to 2,892,480 units in FY’15-16. De­spite ex­port in­dus­try de-grow­ing by -6% in FY’16-17, ex­ports was the strong­est gain point. Honda’s ex­ports grew by an over­whelm­ing 41% in­creas­ing from 200,114 units in FY’15-16 to 283,153 units in FY’16-17.

Honda launches NEW 2017 edi­tion of DIO

In­dia’s No. 1 ex­ported scooter now with Sharper style, LED po­si­tion lamp, mo­bile charg­ing socket, BS-IV & AHO • Sharper & Sportier looks : LED po­si­tion lamp, Dual tone body colours and big­ger, bolder

graph­ics Two new youth­ful colours in­tro­duced : Vi­brant Orange & Pearl Sports Yel­low New Mo­bile charg­ing socket for more con­ve­nience on the road Au­to­matic Head­lamp On (AHO) for im­proved vis­i­bil­ity in all con­di­tions BS IV - Honda Dio’s trusted 110cc HET en­gine is now Bharat Stage-IV com­pli­ant Honda Mo­tor­cy­cle & Scooter In­dia Pvt. Ltd. (HMSI), to­day launched the new 2017 edi­tion of its youth­ful moto-scooter DIO with new style, colours, con­ve­nience and BS-IV and AHO com­pli­ance. Launched in 2002, Honda’s Dio mo­to­scooter merges the ag­gres­sive looks of mo­tor­cy­cle with con­ve­nience of a scooter. Dio cus­tomer fam­ily is now over 17.5 lac strong. Honda’s Dio is not only In­dia’s 3rd largest sell­ing scooter but also the No.1 ex­ported scooter from In­dia and also the No. 1 ex­port model for Honda 2Wheel­ers In­dia. Com­ment­ing on the new Dio, Mr. Yad­vin­der Singh Gu­le­ria, Se­nior Vice Pres­i­dent – Sales & Mar­ket­ing, Honda Mo­tor­cy­cle & Scooter In­dia Pvt. Ltd said, “The new 2017 edi­tion of Dio is all about cel­e­brat­ing the spirit of youth who want to live life their way. The 2017 edi­tion of DIO gets a com­plete style makeover with its new LED po­si­tion lamp, con­trast­ing dual tone colour body, bolder sportier graph­ics and 2 new colours. With more con­ve­nience of mo­bile charg­ing socket and com­pli­ance with both BSIV emis­sion norms and AHO; the new 2017 edi­tion of Dio is fresher than ever be­fore and the per­fect part­ner for trend set­ting young­sters of to­day.” NEW DIO gets new look and new features Adding to the uber-trendi­ness of NEW Honda Dio are host of features. First im­pres­sions be­come last­ing one with the new V-shape edgy front LED po­si­tion lamp. Up­ping the sporty looks of NEW Dio are the ex­cit­ing big­ger graph­ics on the front and side pan­els. New sharp­ness comes from the at­trac­tive dual tone coloured body in the 4 metal­lic colour op­tions of NEW Dio with the matt colour op­tion re­main­ing classy as ever. Bring­ing added con­ve­nience, the new mo­bile charg­ing socket lets you ride con­nected on the go. NEW Dio: Tech­no­log­i­cally ahead of time! In­dia’s most pre­ferred moto-scooter is ahead of its time and comes equipped with Combi Brake Sys­tem (CBS) with Equal­izer tech­nol­ogy. (As per Govern­ment reg­u­la­tions, CBS will be manda­tory on all two-wheelers up to 125cc en­gine ca­pac­ity from April 1, 2018). The unique Equal­izer in Honda’s ad­vanced Combi Brake Sys­tem (CBS) dis­trib­utes brak­ing force pro­por­tion­ately be­tween front and rear wheels si­mul­ta­ne­ously by press­ing just the left lever. This re­sults in re­duced brak­ing dis­tance & im­proved bal­ance, lead­ing to more con­fi­dent rid­ing com­pared to con­ven­tional brak­ing. Pow­ered by Honda’s trusted 109cc Honda Eco Tech­nol­ogy (HET) en­gine, the NEW Dio is now both AHO and BS-IV com­pli­ant. Col­ors, Vari­ants & Price The 2017 edi­tion of Dio comes in 5 colours. This in­cludes 2 new at­trac­tive colours - Vi­brant Orange & Pearl Sports Yel­low in ad­di­tion to the ex­ist­ing 3 colours (Sports Red, Candy Jazzy Blue and Matte Axis Gray Metal­lic). The all new Dio is avail­able for sale at Rs. 49,132 (Ex-show­room, Delhi).

Top Man­age­ment change in Honda Mo­tor­cy­cle & Scooter In­dia Pvt. Ltd.

Honda Mo­tor Co., Ltd. has an­nounced

a top man­age­ment change in Honda Mo­tor­cy­cle & Scooter In­dia Pvt. Ltd. (HMSI). Mr. Mi­noru Kato is ap­pointed as new Pres­i­dent & CEO, Honda Mo­tor­cy­cle & Scooter In­dia Pvt. Ltd. with ef­fect from 1st April 2017. Af­ter spear-head­ing Honda’s In­dian two-wheeler op­er­a­tions for six years, Mr. Keita Mu­ra­matsu – the cur­rent Pres­i­dent & CEO, Honda Mo­tor­cy­cle & Scooter In­dia Pvt. Ltd. (HMSI) will move on to as­sume a new role as Ex­ec­u­tive Vice Pres­i­dent – Amer­i­can Honda Co., Inc. High­lights of Mr. Keita Mu­ra­matsu’s ca­reer in In­dia Dur­ing Mr. Mu­ra­matsu’s 6 year ten­ure in In­dia, Honda 2Wheel­ers In­dia rapidly grew to be­come the Num­ber One con­trib­u­tor to Honda’s two-wheeler sales glob­ally for the first time ever in 2016. Un­der his vi­sion, Honda 2Wheel­ers In­dia ag­gres­sively in­vested in “Make in In­dia” and ex­panded from sin­gle man­u­fac­tur­ing plant in 2010-11 to 4 plants by 2016-17. This in turn in­creased the to­tal an­nual pro­duc­tion ca­pac­ity from 16 lac to 58 lac units in same pe­riod. By strate­gi­cally meet­ing cus­tomer de­mand with sup­ply, Honda 2Wheeler In­dia’s sales sky-rock­eted 200% from 16.56 lac units (FY’10-11) to planned 50 lac units (FY’16-17). Un­der his lead­er­ship, Honda 2Wheel­ers In­dia suc­cess­fully dou­bled its mar­ket share from 13% to 27% and rose from 4th po­si­tion to be­come 2nd largest two-wheeler com­pany in In­dia in just 6 years. Another pri­or­ity of Mr. Mu­ra­matsu was cre­at­ing a dis­tinct & dif­fer­en­ti­ated im­age as the ONLY Honda in In­dian two-wheeler in­dus­try. This gave birth to In­dia spe­cific brand di­rec­tion ‘Sach Kar denge Sapne’ and emo­tional con­nect through brand am­bas­sadors Akshay Ku­mar and Taapsee Pannu. Dur­ing his stew­ard­ship of HMSI, Mr. Keita Mu­ra­matsu was rec­og­nized as the ‘Best CEO Multi-Na­tional Com­pany’ by Forbes In­dia and brand Honda 2Wheel­ers was rec­og­nized as a Su­per­brand and Most Trusted Brand (Gold Award for two-wheeler cat­e­gory) and is now among Top 50 Most trusted Brands (Eco­nomic Times Brand Eq­uity sur­vey 2016). In­tro­duc­tion of Mr. Mi­noru Kato Mr Mi­noru Kato will as­sume charge as the new Pres­i­dent & CEO of Honda Mo­tor­cy­cle & Scooter In­dia Pvt. Ltd. from 1st April 2017, re­plac­ing Mr. Keita Mu­ra­matsu. Born in 1965, Mr Mi­noru Kato started his ca­reer in Honda Ja­pan from 1988 in pro­duc­tion con­trol di­vi­sion of au­to­mo­bile op­er­a­tions at Saitama plant. From 1994 to 1998, he moved to mo­tor­cy­cle op­er­a­tions at Ja­pan head­quar­ter where he was in­volved in plan­ning and sub­se­quently do­mes­tic sales. In 2001, Mi­naru Kato held the po­si­tion of Man­ager at Honda Thai­land. Four years later, he gained more ex­pe­ri­ence of Asia Ocea­nia re­gion by tak­ing over the same re­spon­si­bil­ity in Honda In­done­sia. In 2007, he re­turned to Ja­pan in busi­ness plan­ning di­vi­sion of mo­tor­cy­cle op­er­a­tions. Later in Oc­to­ber 2011, he shifted base to U.K as the CEO of Honda Mo­tor Europe Co., Ltd. And most re­cently, Mr Mi­noru Kato held po­si­tion as the CEO of Honda Viet­nam Co., Ltd. from April 1st, 2014. In his 29 years of rich ex­pe­ri­ence within Honda, Mr Kato brings with him do­main ex­per­tise from pro­duc­tion con­trol to mo­tor­cy­cle plan­ning, sales across Europe and Ja­pan, and South East Asia.

Mi­noru Kato, Pres­i­dent & CEO, Honda Mo­tor­cy­cle & Scooter In­dia Pvt. Ltd.

Yad­vin­der Singh Gu­le­ria, Se­nior Vice Pres­i­dent – Sales & Mar­ket­ing, Honda Mo­tor­cy­cle & Scooter In­dia Pvt. Ltd

New 2017 Edi­tion Honda DIO

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