Honda 2Wheelers India creates world record!
Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) closed financial year 2016-17 on a historic high and created new records in challenging market scenario. Sharing highlights of Honda’s performance in FY’16-17, Mr. Yadvinder Singh Guleria, Senior Vice President - Sales and Marketing, Honda Motorcycle and Scooter India Pvt. Ltd. said, “In the beginning of FY’2016-17 especially after monsoon and 7th CPC, industry was hopeful of double digit growth. The second half was however a challenging time and twowheeler industry closed the fiscal with only 5% growth. In this context, we are humbled by the confidence of customers in Honda brand. India is now firmly leading the Honda DNA worldwide. We thank customers for making Honda 2Wheelers India the first 100% subsidiary of Honda Motor Company, Japan globally to ever achieve 5 million sales landmark in a single financial year. Honda is today the highest volume gainer as well as the market share gainer of the industry. We are confident that 201718 will be a landmark year and Honda 2Wheelers will change the way India and the world will ride home.” Honda 2Wheelers India closed FY’2016-17 with all time high total sales of 5,008,103 units. Total sales grew at 12% (which is more than double the 5% growth of total industry in the same period) over 4,483,462 units sold in FY’15-16. Honda’s accelerated growth made it the No. 1 volume gainer of the industry (Honda 2Wheelers India alone contributed 54% to the additional industry volumes) & No. 1 market share gainer of the industry (Only company to gain 1% market share to 27% in domestic and 25% in total sales in FY’16-17). Honda’s total automatic scooter sales crossed 3 million mark for the first time ever to reach at 3,351,604 units with 16% growth compared to 2,892,480 units in FY’15-16. Despite export industry de-growing by -6% in FY’16-17, exports was the strongest gain point. Honda’s exports grew by an overwhelming 41% increasing from 200,114 units in FY’15-16 to 283,153 units in FY’16-17.
Honda launches NEW 2017 edition of DIO
India’s No. 1 exported scooter now with Sharper style, LED position lamp, mobile charging socket, BS-IV & AHO • Sharper & Sportier looks : LED position lamp, Dual tone body colours and bigger, bolder
graphics Two new youthful colours introduced : Vibrant Orange & Pearl Sports Yellow New Mobile charging socket for more convenience on the road Automatic Headlamp On (AHO) for improved visibility in all conditions BS IV - Honda Dio’s trusted 110cc HET engine is now Bharat Stage-IV compliant Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), today launched the new 2017 edition of its youthful moto-scooter DIO with new style, colours, convenience and BS-IV and AHO compliance. Launched in 2002, Honda’s Dio motoscooter merges the aggressive looks of motorcycle with convenience of a scooter. Dio customer family is now over 17.5 lac strong. Honda’s Dio is not only India’s 3rd largest selling scooter but also the No.1 exported scooter from India and also the No. 1 export model for Honda 2Wheelers India. Commenting on the new Dio, Mr. Yadvinder Singh Guleria, Senior Vice President – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd said, “The new 2017 edition of Dio is all about celebrating the spirit of youth who want to live life their way. The 2017 edition of DIO gets a complete style makeover with its new LED position lamp, contrasting dual tone colour body, bolder sportier graphics and 2 new colours. With more convenience of mobile charging socket and compliance with both BSIV emission norms and AHO; the new 2017 edition of Dio is fresher than ever before and the perfect partner for trend setting youngsters of today.” NEW DIO gets new look and new features Adding to the uber-trendiness of NEW Honda Dio are host of features. First impressions become lasting one with the new V-shape edgy front LED position lamp. Upping the sporty looks of NEW Dio are the exciting bigger graphics on the front and side panels. New sharpness comes from the attractive dual tone coloured body in the 4 metallic colour options of NEW Dio with the matt colour option remaining classy as ever. Bringing added convenience, the new mobile charging socket lets you ride connected on the go. NEW Dio: Technologically ahead of time! India’s most preferred moto-scooter is ahead of its time and comes equipped with Combi Brake System (CBS) with Equalizer technology. (As per Government regulations, CBS will be mandatory on all two-wheelers up to 125cc engine capacity from April 1, 2018). The unique Equalizer in Honda’s advanced Combi Brake System (CBS) distributes braking force proportionately between front and rear wheels simultaneously by pressing just the left lever. This results in reduced braking distance & improved balance, leading to more confident riding compared to conventional braking. Powered by Honda’s trusted 109cc Honda Eco Technology (HET) engine, the NEW Dio is now both AHO and BS-IV compliant. Colors, Variants & Price The 2017 edition of Dio comes in 5 colours. This includes 2 new attractive colours - Vibrant Orange & Pearl Sports Yellow in addition to the existing 3 colours (Sports Red, Candy Jazzy Blue and Matte Axis Gray Metallic). The all new Dio is available for sale at Rs. 49,132 (Ex-showroom, Delhi).
Top Management change in Honda Motorcycle & Scooter India Pvt. Ltd.
Honda Motor Co., Ltd. has announced
a top management change in Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI). Mr. Minoru Kato is appointed as new President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd. with effect from 1st April 2017. After spear-heading Honda’s Indian two-wheeler operations for six years, Mr. Keita Muramatsu – the current President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) will move on to assume a new role as Executive Vice President – American Honda Co., Inc. Highlights of Mr. Keita Muramatsu’s career in India During Mr. Muramatsu’s 6 year tenure in India, Honda 2Wheelers India rapidly grew to become the Number One contributor to Honda’s two-wheeler sales globally for the first time ever in 2016. Under his vision, Honda 2Wheelers India aggressively invested in “Make in India” and expanded from single manufacturing plant in 2010-11 to 4 plants by 2016-17. This in turn increased the total annual production capacity from 16 lac to 58 lac units in same period. By strategically meeting customer demand with supply, Honda 2Wheeler India’s sales sky-rocketed 200% from 16.56 lac units (FY’10-11) to planned 50 lac units (FY’16-17). Under his leadership, Honda 2Wheelers India successfully doubled its market share from 13% to 27% and rose from 4th position to become 2nd largest two-wheeler company in India in just 6 years. Another priority of Mr. Muramatsu was creating a distinct & differentiated image as the ONLY Honda in Indian two-wheeler industry. This gave birth to India specific brand direction ‘Sach Kar denge Sapne’ and emotional connect through brand ambassadors Akshay Kumar and Taapsee Pannu. During his stewardship of HMSI, Mr. Keita Muramatsu was recognized as the ‘Best CEO Multi-National Company’ by Forbes India and brand Honda 2Wheelers was recognized as a Superbrand and Most Trusted Brand (Gold Award for two-wheeler category) and is now among Top 50 Most trusted Brands (Economic Times Brand Equity survey 2016). Introduction of Mr. Minoru Kato Mr Minoru Kato will assume charge as the new President & CEO of Honda Motorcycle & Scooter India Pvt. Ltd. from 1st April 2017, replacing Mr. Keita Muramatsu. Born in 1965, Mr Minoru Kato started his career in Honda Japan from 1988 in production control division of automobile operations at Saitama plant. From 1994 to 1998, he moved to motorcycle operations at Japan headquarter where he was involved in planning and subsequently domestic sales. In 2001, Minaru Kato held the position of Manager at Honda Thailand. Four years later, he gained more experience of Asia Oceania region by taking over the same responsibility in Honda Indonesia. In 2007, he returned to Japan in business planning division of motorcycle operations. Later in October 2011, he shifted base to U.K as the CEO of Honda Motor Europe Co., Ltd. And most recently, Mr Minoru Kato held position as the CEO of Honda Vietnam Co., Ltd. from April 1st, 2014. In his 29 years of rich experience within Honda, Mr Kato brings with him domain expertise from production control to motorcycle planning, sales across Europe and Japan, and South East Asia.
Yadvinder Singh Guleria, Senior Vice President – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd
Minoru Kato, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd.
New 2017 Edition Honda DIO