De­vel­op­ing en­vi­ron­ment-friendly for­mu­la­tions for high crop yields

Am­ber Crop Science Pvt. Ltd.

Business Sphere - - AGRO CHEMICALS - By Our Cor­re­spon­dent

Agri­cul­tural innovations over the years have led to high crop yields and sus­tain­able crop pro­duc­tion in­ten­si­fi­ca­tion. Here is a group that has been founded with the ob­jec­tive of de­vel­op­ing farmer-friendly so­lu­tions di­rected to­wards in­ten­si­fy­ing crop pro­duc­tion in terms of in­creased out­put and pro­duc­tiv­ity. The ISO 9001-2008 Am­ber Crop Science Pvt. Ltd., based in Delhi, keeps abreast with the ever chang­ing re­quire­ments of farm­ers and ac­cord­ingly de­vel­ops so­lu­tions based on con­tin­u­ous R&D. They fo­cus on de­vel­op­ment of new mol­e­cules and safer for­mu­la­tions to the ad­van­tage of the farm­ing com­mu­nity. Not all farm­ers are ben­e­fit­ted due to lack of aware­ness. It is the need of the hour for NGOs and gov­ern­ment bod­ies to spread aware­ness amongst farm­ers di­rected to­wards fa­cil­i­tat­ing high crop yields. “We man­u­fac­ture 138 va­ri­eties of prod­ucts un­der dif­fer­ent cat­e­gories. Th­ese are en­vi­ron­ment-friendly. In North In­dia, we are deemed the best in terms of qual­ity,” ut­ters the dy­namic Mr. Su­nil Gupta, Chair­man. ‘Unity is strength’ goes the say­ing. This maxim not only holds ground in our life but also en­trepreneur­ship, which is best ex­em­pli­fied by two broth­ers Su­nil Gupta and San­jay Gupta. They to­gether nur­tured com­mon dreams, of con­tribut­ing for the bet­ter­ment of the agri com­mu­nity. Am­ber Crop Science Pvt. Ltd. wit­nessed nais­sance in­volv­ing an in­vest­ment of Rs. 50 lakh! It was the year 2008. Their en­trepreneur­ship ven­ture blos­somed into an em­pire in no time. The last fis­cal saw a gen­er­a­tion of Rs. 42 crore as turnover, trig­gered by an av­er­age an­nual growth rate of 40%.

Prod­uct Port­fo­lio

• In­sec­ti­cides • Her­bi­cides • Fungi­cides • Fer­til­iz­ers • Bio-Fer­til­iz­ers • Plant Growth Reg­u­la­tors. Am­ber Crop Science’s high­est sell­ing brands of prod­ucts in­clude Vyom GR, Awaksh, Pan­ther, Vik­lap, Ab­hedh Su­per, Pro­ceed, Ujla Su­per, Am­rit, Per­fect Plus, Falak, Dix­cure, Ku­drat, Taru, to name a few. The Gup­tas en­vi­sion of mak­ing Am­ber Crop Science a house­hold brand amongst farm­ers. Sky is the limit! Be­sides dis­tribut­ing their own brands of prod­ucts pan In­dia, the group is

also in­volved in bulk sup­ply to other com­pa­nies who are will­ing to cre­ate their own brands. “Most of our prod­ucts are a hit amongst farm­ers, who have ben­e­fited a lot from th­ese. One prod­uct worth men­tion­ing here is Ab­hedh Su­per, a sys­tem­atic en­vi­ron­ment-friendly in­sec­ti­cide launched two years ago. An­other prod­uct is Rapid Su­per, an en­vi­ron­ment-friendly her­bi­cide,” says the charis­matic Mr. San­jay Gupta, Man­ag­ing Di­rec­tor. Am­ber Crop Science has a sta­teof-the-art man­u­fac­tur­ing plant at Dha­turi vil­lage in Sonepat, Haryana. It is spread over an area of two acres. A well-equipped in-house qual­ity con­trol lab is the ver­te­bral col­umn of the group. The qual­ity of each prod­uct is mon­i­tored at ev­ery stage of the chem­i­cal re­ac­tion and fi­nal prod­uct man­u­fac­tur­ing process. This ap­plies to the raw ma­te­rial pro­cure­ment process too. Am­ber Crop Science be­lieves in safety of its em­ploy­ees and ad­vo­cates a green en­vi­ron­ment. Keep­ing up to th­ese ob­jec­tives, the group con­forms to the in­ter­na­tional safety norms, con­duct­ing yearly safety au­dit via a trusted and re­puted in­sti­tu­tion. Other well-equipped in-house labs in­clude R&D lab, in­stru­men­ta­tion, and clas­si­cal lab. The group spends an av­er­age of Rs. 25 lakh on R&D ac­tiv­i­ties ev­ery year, di­rected to­wards re­search and de­vel­op­ment of in­no­va­tive, ef­fec­tive, en­vi­ron­ment­friendly and re­sult ori­ented prod­ucts. “Our in­fras­truc­tural set-up is di­vided into var­i­ous de­part­ments. This fa­cil­i­tates smooth pro­duc­tion. We have in­stalled ad­vanced equip­ments and tools for main­tain­ing qual­ity and meet­ing the ever in­creas­ing de­mand of our farm­ers, distrib­u­tors, ven­dors, and com­pa­nies on time,” says Mr.


138 va­ri­eties of prod­ucts un­der dif­fer­ent cat­e­gories ISO 9001-2008 cer­ti­fi­ca­tion for qual­ity Pan In­dia pres­ence 400 dis­trib­u­tor net­work across In­dia Com­pet­i­tively priced prod­ucts to the ad­van­tage of farm­ers Ad­her­ence to na­tional and in­ter­na­tional qual­ity stan­dards Four dif­fer­ent well equipped in­house labs In­vest­ment of Rs. 25 lakh on R&D ev­ery year Plant con­forms to qual­ity and safety stan­dards • 95% re­ten­tion of staff. “We have a staff strength of 80 peo­ple. They en­joy a plethora of ben­e­fits and fa­cil­i­ties. We pro­vide them PF, ESI, and other med­i­cal ben­e­fits. We spon­sor ed­u­ca­tion of girls (daugh­ters) of our em­ploy­ees & Distrib­u­tors. Our re­ten­tion of 95% of our staff deems us as one of the most re­spected com­pa­nies in our in­dus­try seg­ment,” says an ebul­lient Mr. San­jay Gupta. The pro­mot­ers are gear­ing up to ex­port their prod­ucts to SAARC coun­tries like Sri Lanka, Bangladesh, Nepal, Bhutan, etc. in the near fu­ture. Four years down the line, they are look­ing for­ward to­wards gen­er­at­ing a turnover of Rs. 100 crore. They feel farm­ers should love their vo­ca­tion. Ow­ing the suc­cess of their group to a blend of hard work, team ef­fort, pos­i­tive think­ing, hon­esty, and God’s grace, the Gup­tas vi­su­al­ize see­ing the farm­ers’ in­come, dou­ble by 2022.

Su­nil Gupta, Chair­man

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