Developing environment-friendly formulations for high crop yields
Amber Crop Science Pvt. Ltd.
Agricultural innovations over the years have led to high crop yields and sustainable crop production intensification. Here is a group that has been founded with the objective of developing farmer-friendly solutions directed towards intensifying crop production in terms of increased output and productivity. The ISO 9001-2008 Amber Crop Science Pvt. Ltd., based in Delhi, keeps abreast with the ever changing requirements of farmers and accordingly develops solutions based on continuous R&D. They focus on development of new molecules and safer formulations to the advantage of the farming community. Not all farmers are benefitted due to lack of awareness. It is the need of the hour for NGOs and government bodies to spread awareness amongst farmers directed towards facilitating high crop yields. “We manufacture 138 varieties of products under different categories. These are environment-friendly. In North India, we are deemed the best in terms of quality,” utters the dynamic Mr. Sunil Gupta, Chairman. ‘Unity is strength’ goes the saying. This maxim not only holds ground in our life but also entrepreneurship, which is best exemplified by two brothers Sunil Gupta and Sanjay Gupta. They together nurtured common dreams, of contributing for the betterment of the agri community. Amber Crop Science Pvt. Ltd. witnessed naissance involving an investment of Rs. 50 lakh! It was the year 2008. Their entrepreneurship venture blossomed into an empire in no time. The last fiscal saw a generation of Rs. 42 crore as turnover, triggered by an average annual growth rate of 40%.
• Insecticides • Herbicides • Fungicides • Fertilizers • Bio-Fertilizers • Plant Growth Regulators. Amber Crop Science’s highest selling brands of products include Vyom GR, Awaksh, Panther, Viklap, Abhedh Super, Proceed, Ujla Super, Amrit, Perfect Plus, Falak, Dixcure, Kudrat, Taru, to name a few. The Guptas envision of making Amber Crop Science a household brand amongst farmers. Sky is the limit! Besides distributing their own brands of products pan India, the group is
also involved in bulk supply to other companies who are willing to create their own brands. “Most of our products are a hit amongst farmers, who have benefited a lot from these. One product worth mentioning here is Abhedh Super, a systematic environment-friendly insecticide launched two years ago. Another product is Rapid Super, an environment-friendly herbicide,” says the charismatic Mr. Sanjay Gupta, Managing Director. Amber Crop Science has a stateof-the-art manufacturing plant at Dhaturi village in Sonepat, Haryana. It is spread over an area of two acres. A well-equipped in-house quality control lab is the vertebral column of the group. The quality of each product is monitored at every stage of the chemical reaction and final product manufacturing process. This applies to the raw material procurement process too. Amber Crop Science believes in safety of its employees and advocates a green environment. Keeping up to these objectives, the group conforms to the international safety norms, conducting yearly safety audit via a trusted and reputed institution. Other well-equipped in-house labs include R&D lab, instrumentation, and classical lab. The group spends an average of Rs. 25 lakh on R&D activities every year, directed towards research and development of innovative, effective, environmentfriendly and result oriented products. “Our infrastructural set-up is divided into various departments. This facilitates smooth production. We have installed advanced equipments and tools for maintaining quality and meeting the ever increasing demand of our farmers, distributors, vendors, and companies on time,” says Mr.
138 varieties of products under different categories ISO 9001-2008 certification for quality Pan India presence 400 distributor network across India Competitively priced products to the advantage of farmers Adherence to national and international quality standards Four different well equipped inhouse labs Investment of Rs. 25 lakh on R&D every year Plant conforms to quality and safety standards • 95% retention of staff. “We have a staff strength of 80 people. They enjoy a plethora of benefits and facilities. We provide them PF, ESI, and other medical benefits. We sponsor education of girls (daughters) of our employees & Distributors. Our retention of 95% of our staff deems us as one of the most respected companies in our industry segment,” says an ebullient Mr. Sanjay Gupta. The promoters are gearing up to export their products to SAARC countries like Sri Lanka, Bangladesh, Nepal, Bhutan, etc. in the near future. Four years down the line, they are looking forward towards generating a turnover of Rs. 100 crore. They feel farmers should love their vocation. Owing the success of their group to a blend of hard work, team effort, positive thinking, honesty, and God’s grace, the Guptas visualize seeing the farmers’ income, double by 2022.
Sunil Gupta, Chairman