Amway Chief Op­er­at­ing Of­fi­cer Mike Cazer

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Ma­jor in­vest­ments in dig­i­tal plat­forms and apps, along with a fo­cus on strength­en­ing buyer loy­alty, are some of the key busi­ness strate­gies driv­ing Amway’s pos­i­tive mo­men­tum head­ing into 2018, ac­cord­ing to Amway Chief Op­er­at­ing Of­fi­cer Mike Cazer. Amway re­cently an­nounced sales of $8.6 bil­lion USD for 2017 with an in­crease in sales dur­ing the sec­ond half of the year, po­si­tion­ing the busi­ness for fur­ther growth in 2018. “I’m proud to say our dig­i­tal in­vest­ments are al­ready hav­ing an im­pact – in ABO ed­u­ca­tion, buyer ex­pe­ri­ences, prod­uct demon­stra­tions and busi­ness man­age­ment,” Cazer said. “We’re com­mit­ting even more re­sources to this area in 2018 and be­yond, seek­ing to ac­cel­er­ate al­ready im­pact­ful re­sults.” More than half of Amway’s prod­uct or­ders are on­line and more than a quar­ter of or­ders are from mo­bile de­vices – trends that are ex­pected to grow sig­nif­i­cantly in 2018. Amway’s dig­i­tal trans­for­ma­tion po­si­tions the busi­ness to best meet the chang­ing needs of to­day’s ABOs and con­sumers – many of whom have never lived with­out the in­ter­net. “Mil­len­ni­als seek unique ex­pe­ri­ences, cus­tomiza­tion, and flex­i­ble work en­vi­ron­ments that re­flect their life­style,” Cazer said. “They are the fu­ture of our busi­ness.” As a re­sult, Amway is con­nect­ing with its busi­ness own­ers in mean­ing­ful and com­pelling ways. In ad­di­tion to the global busi­ness-man­age­ment plat­form called MyBiz, some lo­cal ex­am­ples in­clude: On­line Stu­dio

– A one-stop shop where ABOs in China can learn, ex­pe­ri­ence and pur­chase prod­ucts from the palm of their hand. AmwayNow

— An app that pro­vides busi­ness own­ers in the Philip­pines with news and con­tent for shar­ing YouCam

– An aug­mented-re­al­ity beauty app in Korea that al­lows users to ex­pe­ri­ence Artistry prod­ucts be­fore pur­chas­ing These are just a few ex­am­ples of how Amway is fun­da­men­tally trans­form­ing ex­pe­ri­ences for ABOs and their cus­tomers. But the in­vest­ment in dig­i­tal isn’t the only thing grow­ing at Amway. Cus­tomer de­mand for Amway prod­ucts is also strong, lead­ing to new prod­uct de­vel­op­ment and in­no­va­tion. “We’re con­stantly in­no­vat­ing on the prod­uct side, led by the nearly 1,000

sci­en­tists, engi­neers and tech­ni­cal pro­fes­sion­als who work at Amway,” Cazer added. Ex­am­ples of re­cent in­no­va­tions in­clude a new and im­proved for­mula for Dou­ble X, Amway’s top selling, pre­mium mul­ti­vi­ta­min and mul­ti­min­eral prod­uct that now has 12 vi­ta­mins, 10 min­er­als, and phy­tonu­tri­ents from 22 fruit, veg­etable, and herb con­cen­trates. Amway also re­cently in­tro­duced At­mos­phere Drive, an in-car air treat­ment sys­tem that uses in­sights from Amway’s in­dus­try-lead­ing, in­home sys­tem to bring air fil­tra­tion to au­to­mo­biles. The com­pany also is pre­par­ing to launch its first cus­tom­iz­a­ble skin­care prod­uct. “Our busi­ness own­ers will be mo­bile­first, so­cially en­abled and dig­i­tally de­liv­ered,” Cazer said. “That dig­i­tal per­for­mance, along with an ABO’s knowl­edge and su­pe­rior cus­tomer ser­vice, will be the com­bi­na­tion that sets Amway apart.”

Per­sonal Care Prod­ucts Coun­cil Names Amway Chief Sup­ply Chain Of­fi­cer as Chair­man

The Per­sonal Care Prod­ucts Coun­cil (PCPC) to­day named Amway Chief Sup­ply Chain Of­fi­cer Ge­orge Calvert as its Board chair­man. Calvert has served on the PCPC’s board of di­rec­tors since 2009 and pre­vi­ously chaired the or­ga­ni­za­tion’s task force for fed­eral cos­met­ics re­form, seek­ing to mod­ern­ize ex­ist­ing U.S. reg­u­la­tion. “I’m look­ing for­ward to work­ing with an or­ga­ni­za­tion that’s a strong ad­vo­cate for our in­dus­try and has been for 124 years,” said Calvert. “With cus­tomers’ in­creased de­sire for trans­parency in prod­ucts, we will con­tinue to un­der­score our strong com­mit­ment to prod­uct and in­gre­di­ent safety.” Calvert’s ded­i­ca­tion to in­no­va­tive, qual­ity prod­ucts be­gan when he joined Amway in 1989. Since then, he served in var­i­ous po­si­tions in prod­uct de­vel­op­ment and qual­ity as­sur­ance. He earned a Bach­e­lor of Sci­ence de­gree in chem­istry from the Col­lege of Wil­liam and Mary, and a doc­tor­ate in an­a­lyt­i­cal chem­istry from the Univer­sity of South Carolina. PCPC is the na­tion’s lead­ing trade as­so­ci­a­tion rep­re­sent­ing the per­sonal care prod­ucts and cos­met­ics in­dus­try. It is made up of more than 600 mem­ber com­pa­nies com­mit­ted to prod­uct safety, qual­ity and in­no­va­tion. “I’m pleased to wel­come Ge­orge Calvert as our or­ga­ni­za­tion’s chair,” said Le­zlee Wes­tine, pres­i­dent and CEO of Per­sonal Care Prod­ucts Coun­cil. “I know that his lead­er­ship and sci­en­tific ex­per­tise will en­hance our work to cham­pion sci­ence-based re­forms, en­hance in­no­va­tion and strengthen con­sumer con­fi­dence in per­sonal care prod­ucts.” Amway has a strong his­tory of sci­en­tific ex­cel­lence in per­sonal care prod­ucts, start­ing with the launch of its Sa­tinique hair care brand in 1956. Its port­fo­lio has since ex­panded to in­clude a wide range of per­sonal care and beauty brands, in­clud­ing Artistry, which is among the world’s top ten, largest selling, pre­mium skin­care brands. Mil­lions of cus­tomers across more than 100 coun­tries and ter­ri­to­ries use Amway per­sonal care and beauty prod­ucts each day.

Amway Chief Op­er­at­ing Of­fi­cer Mike Cazer

Le­zlee Wes­tine, Pres­i­dent and CEO of Per­sonal Care Prod­ucts Coun­cil

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