A RISING TIDE ..
‘Right to good health is as principle a right for any citizen as are the rights we bestowed upon, vide the constitution of India.’ Is the underlying belief on which Arushi Jain, the Project Lead for Stay happi pharmacy, has built the retail pharmacy chain- Stayhappi pharmacy. Society , she feels, is extended family and that it’s her personal responsibility to make an impact towards it’s well being. The social entrepreneur doesn’t tire easily when she talks about how health and happiness are the true parameters of the quality of life in any country. She feels that profit is more a state of mind than the numbers. What is marked as paramount is the value that a venture brings to the people in and benefitting from it and not the bottom line of the balance sheet. The pertinence to the intent along with venture sustainability are lauded as much bigger medallions.
Stayhappi is the absolute solution to the disheartening gap between the purchasing power of the citizen and the price of medicines in the country, which has widened through the years. The objective of this model is to make world class quality medicines available across all therapeutic segments at prices that are 30%90% less than the current price of the same medicine in India. To cite an example- “A diabetic patient who consumes Glime pride 2mg everyday will save around 90% on his monthly medical expenditure. Our MRP is Rs.216/- for a supply of one year against the average MRP of Rs.2190/- for a year for brands in the market.” The entire energy of this project is directed towards serving the citizen sensuring that they get good healthcare at reasonable prices with the minimum that’s required for sustenance, kept for the company. It wouldn’t be incorrect to say that there isn’t another corporate venture in the space which has quantifiable benefits to the buyer, leave alone of the extent of upto 90%. The ideology stands very clear at philanthropy first. “For a social cause to be sustainable and cause a potentially transformative societal impact, the business dynamics have to be respected.” – Arushi Jain The leading lady is a people’s person and has a background in chartered accountancy and company secretary-ship. She is a strategic thinker and has deep understanding of operations. She has set sail on a mission to revolutionise the manner and functioning of the Indian pharmaceutical market aegis with this project. In effect, Stay Happi is a conduit to fulfill the vision of our prime minister and to comply with the uniform code of pharmaceutical marketing practices (UCPMP) by making generic medication available to the common man. Stay Happi pharmacies will sell generic medicines which are exactly the same in efficacy, safety, purity, dosage form, strength, route of administration, quality, and performance characteristics as that from any of the similar top brands available in the country. It is now widely understood that generic medicines and branded medicines are just the same. Branded medicines are necessarily generic medicines marked with a specific name for a brand and company. Various developed countries including USA, UK, Japan retail medicines to the consumers only in generic name. It is common knowledge that the big pharmaceutical companies, large retail houses, hospitals chains etcsell branded medicines with high MRPs and high profits. Also, few small-scale manufacturers pump inferior quality medicines sometimes in connivance with local chemists, doctors at low prices to increase the profit margins for the marketing companies that buy from them. The lobby manages to keep the buyer confused. The fact that the common man doesn’t understand the nuances of the industry and has no choice other than consuming the product from
Miss Arushi Jain, Project Lead