Saurabh Singhal, Founder & CEO
Spiritbrew Ventures LLP.
Hollywood’s Pizza & Grill is an American themed upmarket Pizza chain owned in India by Spiritbrew Ventures LLP. The brand already has presence in Delhi NCR region and now is in the final stage to launch its outlets in International markets like Thailand. The brand’s speciality is serving traditional, authentic thin crust organic pizza cooked live in wood fired oven at affordable prices.
The founder Mr. Saurabh Singhal is a Alumni of IHM Mumbai and has been working with international restaurant chains like McDonald’s, Pizza Hut, TgiFridays and Benihana of Tokyo helping them with launching the company and franchise outlets in Asia and UK market. He shares,” We see a major gap in the food industry wherein the consumers are not being able to get the authentic taste of global cuisines at affordable prices in the local markets. Our brand’s corporate vision is to be the fastest growing restaurant chain by transforming the health based cuisines, offering extraordinary value and overall great tasting products prepared by outstanding people. The brand mission is bringing people together to socialize and celebrate the freeing and liberating spirit of Hollywood, the concept's founding premise, from which the brand was born’”.
As per Mrs. Puja Singhal, Managing Director, more than 50 outlets are envisioned by 2021 in Tier 1 and Tier 2 cities. The brand focusses on serving the growing demand for authentic organic American / Italian / Mexican cuisine through our chain of cafes across the country. It also offer an interactive in-store experience to customers and commit operational and product excellence which apply to every outlet. The restaurant operations underpin an ongoing program of product and service development that helps us in anticipating the future market expectations.
The country’s QSR market, estimated to be at 16000 crore currently, is growing at a compounded annual growth rate (CAGR) of 25 per cent. The quick service restaurants (QSR) sector in India is likely to grow three-fold to 25,000 crore within next three years, as per industry body Assocham.The QSR format took off in India about 23 years ago with the arrival of McDonald’s in 1996. Many global brands followed suit since then, either through company-owned stores or the franchisee model or a mix of both. The chain space is marked by the presence of more than 120 brands with more than 4,000 outlets spread across various cities in India. By 2020 it is expected that 35 per cent of India’s population will be in urban areas totalling 52 crore compared to the current urban population of 34 crore. There has been a rise in number of Indian QSRs due to many factors like environment – the access to capital by innovative and enterprising companies has become easier than it was a few years ago, demand – changing demographics, increase in income, urbanisation, growth in organised retail and demand for hygienic food and lastly supply. A foreign or similar brand has an easy first quarter of operations because of the hype around them being ‘international’ – so high volumes, along with high marketing spend make it a virtuous circle rather than the local QSR who has to deploy various marketing strategies to pull in the volumes in the same quarter.