CAP­TUR­ING MAR­KETS

Business Standard - - ECONOMY -

| The Navayuga Engi­neer­ing-op­er­ated ter­mi­nal raised its mar­ket share to 7% in FY17 from 4% in FY16 Kr­ish­na­p­at­nam saw port util­i­sa­tion of 21% in FY17 and is ex­pected to see 45-50% this year The first leg of the mar­ket­ing strat­egy is to bring the cost ad­van­tage on dis­tance to the notice of | | cargo own­ers in AndhraTe­lan­gana and north and east Kar­nataka re­gion Chen­nai is among the largest and busiest ports on the east coast for con­tainer cargo The CVR Group-pro­moted firm is also of­fer­ing a price which is a siz­able dis­count to oth­ers in the re­gion, the sec­ond leg of its mar­ket­ing strat­egy

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