Odisha govt to use live Twit­ter for in­vest­ments

Business Standard - - OPINION - JAYAJIT DASH

After tast­ing suc­cess in draw­ing in­vest­ments at its road­shows in Mum­bai and Ben­galuru and the ‘Make in Odisha’ show­piece event staged here last year, the Odisha gov­ern­ment is tap­ping so­cial media to show­case its po­ten­tial.

The state in­dus­tries de­part­ment is hold­ing a live ses­sion on mi­cro blog­ging site Twit­ter on September 18. San­jeev Cho­pra, prin­ci­pal sec­re­tary, in­dus­tries de­part­ment (Odisha), will be in­ter­act­ing with Twit­ter users and the in­vestor com­mu­nity dur­ing the ses­sion. Ti­tled ‘New Op­por­tu­ni­ties in Odisha’, the live ses­sion is ac­com­pa­nied by the hash tag, #GrowWithOdisha.

“To our knowl­edge, no other state has gone for an ini­tia­tive where a live ses­sion is hosted on Twit­ter to speak about in­vest­ment op­por­tu­ni­ties. The ques­tions are be­ing sourced from mem­bers of Twit­ter, in­clud­ing gen­eral users and the in­vestors,” said a gov­ern­ment of­fi­cial. The talk­ing points for the ses­sion are cen­tred on pri­or­ity sec­tors iden­ti­fied by the state gov­ern­ment, key projects in each sec­tor, ‘Ease of Do­ing Busi­ness’ ini­tia­tives and vi­sion for the fu­ture where the fo­cus would be on plans for each sec­tor, pro­jected growth and em­ploy­ment gen­er­a­tion.

‘Team Odisha’, which is spear­head­ing the in­vest­ment pro­mo­tion cam­paign for the state, has an of­fi­cial Twit­ter han­dle, ‘In­vestinOdisha’ that rou­tinely feeds up­dates on the ef­forts for at­tract­ing in­vest­ments, new pro­pos­als drawn and stage of ex­e­cu­tion of projects. Be it a new pol­icy an­nounce­ment, a sem­i­nar with the in­dus­try stake­hold­ers or Odisha’s lat­est move at re­brand­ing by com­ing up with a new sin­gle win­dow por­tal for in­ter­face with the in­vestors, the Twit­ter han­dle un­fail­ingly in­forms the users about ev­ery step taken.

By the end of this month, the Odisha gov­ern­ment aims to come up with a sin­gle por­tal that will cater to the whole gamut of ap­provals needed by in­vestors to set up shop in the state. This por­tal to re­place the ex­ist­ing E-Biz por­tal is de­signed to track the en­tire stage of an in­vest­ment — from pro­posal to pro­duc­tion and also post al­lot­ment is­sues. Un­der this por­tal, 50 ser­vices would go on­line. They in­clude key ap­provals for land, wa­ter and elec­tric­ity.

Keep­ing to its thrust on im­ple­men­ta­tion of re­forms, Odisha has de­cided to go for a third-party as­sess­ment of the re­forms. This ini­tia­tive is ex­pected to kick off by De­cem­ber.

Through such busi­ness friendly re­forms, the state is eye­ing to garner fresh in­vest­ments es­pe­cially in new, emerg­ing sec­tors: food pro­cess­ing, petro­chem­i­cals, chem­i­cals & plas­tics, in­fra­struc­ture & lo­gis­tics, re­new­able en­ergy, tourism and health­care. The tar­get is at­tract­ing ~2.5 lakh crore of fresh in­vest­ments in th­ese iden­ti­fied sec­tors

At the road­shows in Mum­bai and Ben­galuru and the show­piece ‘Make in Odisha’ con­clave last year, Odisha drew in­vest­ment in­tents to­talling ~3.6 lakh crore from 124 projects

by 2025.

The out­reach pro­grammes and road­shows are also help­ing Odisha to im­prove its con­ver­sion rate. At the road­shows in Mum­bai and Ben­galuru and the show­piece ‘Make in Odisha’ con­clave last year, Odisha drew in­vest­ment in­tents to­talling ~3.6 lakh crore from 124 projects. Seventy-four of th­ese projects across sec­tors have trans­lated into firm com­mit­ments where the com­bined in­vest­ments amount to ~2.02 lakh crore. Em­ploy­ment po­ten­tial en­vis­aged for the com­mit­ted in­vest­ments is as­sessed at 104,573.

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