DATA ANALYTICS.

during his subsequent visits also the homepage of his app would open up to show the premium brands that are on offer. This kind of consumer targeting is possible thanks to the 4,000-odd engineers who at the back end have complete understanding of consumer usage patterns and serve them accordingly.

While consumer targeting and re-targeting comes to the likes of Google, Facebook and Amazon, the CleverTap trio sensed a lucrative business proposition in offering similar analytics services to the rest of the online world, too. “Most of the online businesses were losing customers primarily because they were not showing relevant con-