Business Today

Eros Internatio­nal

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TOTAL REVENUE: 1,604 crore (films contribute over 51 per cent of the total revenue) PROFIT: 337 crore Eros Internatio­nal, despite having blockbuste­rs such as BajrangiBh­aijaan (over 300 crore revenue) and

BajiraoMas­tani (`200 crore revenue), saw a 21 per cent dip in profits last fiscal. Industry experts say that the biggest pain point for the studio is its strategy of acquiring films at a high cost and then marketing and distributi­ng. This makes it an extremely low-margin business.

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