Tele­com War: Now It Is a Fight to Finish

Business Today - - LETTERS TO THE EDITOR -

This refers to your cover story on tele­com ( The Bat­tle for In­dia, April 23). It was a colour­ful pre­sen­ta­tion of bat­tles with eyes for their mar­ket supremacy. Though tele­com is a sun­rise in­dus­try, the ef­fect of new gen­er­a­tion mo­bile tele­phony ser­vices has not per­me­ated strongly on economies due to pol­icy aber­ra­tions, and scan­dals. While there are enough rea­sons against Reliance Jio for its present busi­ness pat­tern as it stands to sub­sume other com­peti­tors and re­stricts their in­dus­try share – re­sult­ing in merger of Voda­fone and Idea and push­ing down the rank­ing of Air­tel, the blame can­not be ap­por­tioned only at the doors of Reliance Jio, as other op­er­a­tors prior to this ev­i­dently in­dulged in carteli­sa­tion and forced the users to un­will­ingly toe their lines. The pref­er­en­tial treat­ment of post-paid cus­tomers against pre­paid users raises eth­i­cal con­cerns against such op­er­a­tors. There are mixed sig­nals about the con­tents of ser­vices of these tele­com com­pa­nies. How­ever, there can­not be two opin­ions about the im­ple­men­ta­tion of eco­nomic ob­jec­tives and busi­ness norms by all the op­er­a­tors. To pro­tect the user in­ter­ests from trap, the TRAI and the Cen­tre have pro­hib­ited Jio’s three-month con­ces­sions. Any de­vel­op­ment in tele­com busi­ness de­sign should en­able the cus­tomers to have the last laugh for last­ing big busi­ness vi­a­bil­ity. B. Ra­jasekaran, Ban­ga­lore

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