Mul­ti­ple So­cial Per­son­al­i­ties

Business Today - - SOCIAL UNIVERSE -

A re­cent study by Penn State's Col­lege of In­for­ma­tion Sciences and Tech­nol­ogy and King's Col­lege Lon­don has re­vealed that peo­ple adopt a dif­fer­ent per­son­al­ity for dif­fer­ent so­cial net­work­ing sites. The study says that though users present a dif­fer­ent pic­ture of them­selves on Face­book, Twit­ter, In­sta­gram and LinkedIn, it's not de­lib­er­ate and they do it sub­con­sciously, so that they can fit in with the dis­tinc­tive cul­ture of each of these sites. The two fea­tures, which vary al­most com­pletely across pro­files on net­works, ac­cord­ing to the study, are the bi­ogra­phies and pro­file pic­tures of the users. For this study, the re­searchers com­piled in­for­ma­tion on more than 100,000 so­cial me­dia users from an on­line so­cial me­dia direc­tory The re­search also re­veals how de­mo­graph­ics in­flu­ence so­cial me­dia pro­files. For ex­am­ple, women are less likely to wear read­ing glasses in their pro­file pic­tures and users un­der the age of 25 are less likely to be smil­ing in them.

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