WHAT RURAL RESIDENTS BUY

The main purchases in rural areas (villages with population of 500-1,000) of Maharashtra, Andhra Pradesh, Telangana, Uttar Pradesh, Gujarat, Rajasthan and Madhya Pradesh, according to a survey conducted by marketing consultancy DY Works Clothes: An average rural consumer buys 5-10 garments/ garment sets per year. Shoes: High frequency of online shopping, not just basic footwear but also reputed brands such as Puma and Adidas, especially in markets such as Kutch, Gujarat and Latur, Maharashtra Wedding-related goods: Expensive photo albums, often three feet by two feet in size, wedding day clothing for the couple, refrigerators, furniture and mattresses Personal care items: Sachets are passé – Rural consumers prefer bottles of shampoo and hair oil. They mostly buy sachets of only premium brands. Consumer durables: Flat screen TVs, split airconditioners, washing machines Smartphones: Considered a symbol of empowerment, bought by all sections