PAS­TORAL PUSH

Business Today - - CONSUMER -

What cor­po­rates are do­ing to woo the ru­ral con­sumer Strength­en­ing di­rect dis­tri­bu­tion in ru­ral mar­kets be­yond the 100,000 vil­lages most brands cater to Em­pow­er­ing the whole­sale dis­tri­bu­tion net­work Pro­mot­ing pre­mium items much more than be­fore, apart from the reg­u­lar low-priced ones In­creas­ing ad­ver­tis­ing spends, es­pe­cially on free-to-air and re­gional TV chan­nels Fi­nance com­pa­nies look­ing at cus­tomer seg­men­ta­tion to of­fer cus­tomised so­lu­tions

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