A Dream of Own­ing and En­joy­ing Lux­ury Feel­ings

Business Today - - LETTERS TO THE EDITOR -

This refers to your an­nual Lux­ury Is­sue 2017 (Septem­ber 24). Your ed­i­to­rial rightly men­tions the lim­i­ta­tions in get­ting de­tails on the ex­act num­ber of high net worth in­di­vid­u­als in In­dia. Yes, in In­dia de­mon­eti­sa­tion did play a part in curbing the de­sires of the su­per rich, but it is a mo­men­tary phase. Mak­ing money and ac­quir­ing as­sets like lux­ury vil­las, cars, ex­otic jew­ellery, is the phys­i­cal side of a hu­man be­ing’s ba­sic de­sire to show off. En­joy­ing mo­ments of plea­sure by din­ing with your fam­ily and friends on oc­ca­sions like birth­days and an­niver­saries in ex­clu­sive restau­rants or ho­tels is the emo­tional side for keep­ing the mem­ory of those in­ti­mate mo­ments alive for life. Busi­ness To­day’s is­sues on lux­ury mo­ti­vate the read­ers like us to at least dream of own­ing and en­joy­ing the feel­ings of hav­ing lux­ury watches, swanky yachts, de­signer jew­ellery, op­u­lent bath­rooms, ex­clu­sive gourmet foods, lux­u­ri­ous houses, lav­ish wed­dings, and what not! Ku­dos to the en­tire BT team for a job well done. J.S. Broca, New Delhi

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