Vinita Gupta

The US-based global CEO of Lupin, Vinita Gupta, tells P.B. Jayakumar about the crises In­dian drug com­pa­nies are fac­ing in the US.

Business Today - - CONTENTS -

Global CEO, Lupin

Q. How will shrink­ing mar­gins and whole­saler con­sol­i­da­tion in the US af­fect In­dian drug com­pa­nies? There has been con­sid­er­able pres­sure on pric­ing and mar­gins in US gener­ics. An­tic­i­pat­ing this, nearly four-five years ago, we started in­vest­ing in com­plex gener­ics i.e., ar­eas of higher en­try bar­ri­ers like in­hala­tion de­vices, bio-sim­i­lars and depot in­jecta­bles along with our pipe­line of first-to-file prod­ucts. Sus­tain­able growth go­ing for­ward will be from high-bar­rier com­plex gener­ics. In­dian pharma com­pa­nies will play a strong role in the US gener­ics mar­ket. To­day, over 30 per cent of US generic prescriptions dis­pensed are from prod­ucts sup­plied by In­dia. In­dian pharma com­pa­nies have a sig­nif­i­cant por­tion of the pipe­line of ANDA (ab­bre­vi­ated new drug ap­pli­ca­tion) pend­ing at the FDA. With con­tin­ued pres­sure on pric­ing, In­dian com­pa­nies with their ver­ti­cal in­te­gra­tion and cost ad­van­tage stand a bet­ter chance to sus­tain/grow mar­ket share.

Q. What is the biggest in­dus­try-level man­age­ment chal­lenge you are fac­ing now? Glob­ally, the gener­ics mar­ket is un­der pres­sure; pric­ing pres­sure is a re­al­ity across all ma­jor mar­kets. The tran­si­tion to com­plex gener­ics/ spe­cialty drugs across ma­jor mar­kets is essen­tial. We have to in­vest ahead of the curve, de­liver an in­creas­ingly com­plex pipe­line, while grow­ing our busi­ness. We are con­fi­dent that the in­dus­try will thrive and get stronger to meet the need for af­ford­able, qual­ity medicines.

Q. How do you plan to meet your tar­gets, given the mar­ket pres­sure in In­dia and the US? The mar­ket pres­sure has cer­tainly chal­lenged our 2018 tar­gets. With a strong fo­cus on com­plex gener­ics/ spe­cialty drugs in the US, ex­pand­ing our reach and prod­uct of­fer­ing in In­dia, and con­tin­ued growth across other re­gions, we are con­fi­dent of meet­ing our tar­gets. ~

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