Mak­ing A Deal, AI STYLE

Business Today - - THE HUB - Com­piled by Mala Bhar­gava

Re­search into com­put­ers that ne­go­ti­ate for us has been on for some time but only now are truly au­ton­o­mous ne­go­tia­tors be­ing de­ployed in real-world sit­u­a­tions. In a pa­per by re­searchers Kais­ers, Jonker, Gerd­ing and Gratch, many eth­i­cal ques­tions re­gard­ing the use of such agents have been ex­plored. One ben­e­fit is re­duc­tion of cost, time, ef­fort and stress. The au­thors say com­pletely au­ton­o­mous ne­go­ti­at­ing tech­nolo­gies are still in the fu­ture. For now, user trust is one chal­lenge. An­other chal­lenge is how ne­go­tia­tors like or ma­nip­u­late when they feel they need to or when they ne­go­ti­ate through a third party.

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