HAPPY SHAPPY: MAK­ING THE DO MEM­O­RABLE

COM­BIN­ING TECH AND CRE­ATIV­ITY, THIS START- UP HAS COME UP WITH A SO­CIAL­ME­DIA-MEETS- FUL­FIL­MENT PLAT­FORM.

Business Today - - CONTENTS - By Goutam Das

Com­bin­ing tech and cre­ativ­ity, this start-up has come up with a so­cial-me­dia-meets­fulfi plat­form

1) The Founders

Nitin Sood holds a master’s de­gree in Com­puter Science from the Ge­orge Wash­ing­ton Univer­sity. He was a govern­ment con­sul­tant in the US and then shifted to the World Bank. He has ex­per­tise in data, en­ter­prise ar­chi­tec­ture and ar­ti­fi­cial in­tel­li­gence (AI). Wife Sana did her post-grad­u­a­tion in In­ter­na­tional Re­la­tions from the same univer­sity and worked for var­i­ous firms, in­clud­ing PwC. She has a creative streak, pub­lished a chil­dren’s book and now blogs about her en­tre­pre­neur­ial jour­ney. The cou­ple has two chil­dren and moved to Delhi af­ter stay­ing in the US for 27 years.

2) The Big Idea

The cel­e­bra­tions mar­ket, wed­dings in par­tic­u­lar. “De­spite be­ing a $40 bil­lion in­dus­try, there is very lit­tle ease and joy in hav­ing the cel­e­bra­tion one has al­ways en­vi­sioned. We com­bined our tech knowl­edge and cre­ativ­ity to launch In­dia’s first so­cial me­dia-meets­ful­fil­ment plat­form,” says Sana. Users can browse photo in­spi­ra­tions, which are pic­tures of fash­ion, decor, food, travel or what’s trend­ing. Th­ese ideas can be saved onto per­son­alised Dream­boards to en­sure they are not lost. One can de­cide if a par­tic­u­lar idea/prod­uct saved on the Dream­board will be suit­able for Di­wali or a wed­ding. Happy Shappy will then con­nect the cus­tomer with ven­dors who can cus­tomise and ful­fil that idea within bud­get.

3) Ri­vals

No di­rect com­pe­ti­tion yet as sim­i­lar plat­forms do not ex­ist in In­dia. The start-up re­sem­bles Pin­ter­est in many ways. But Pin­ter­est is heav­ily rooted in the do-it-your­self model while that cul­ture does not ex­ist here. So, the founders have com­bined a get-it-done func­tion­al­ity.

4) What’s Cool

Nitin’s back­ground in AI means the com­pany can start pre­dict­ing who all are likely to cel­e­brate soon.

5) Rev­enue Model

Free for users, but ven­dors are charged. Ven­dors can pur­chase cred­its to bid on a cus­tomer’s ‘dream’ or fea­ture their works promi­nently.

SHEKHAR GHOSH

Nitin Sood and Sana H. Sood, co-founders of Happy Shappy

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