DIG­I­TAL AD SPEND MAY HIT ` 13,000 CR R

Business Today - - THE BUZZ -

Dig­i­tal advertising spend in In­dia is likely to rise to ` 13,000 crore by De­cem­ber 2018, at an an­nual growth rate of 35 per cent, ac­cord­ing to an As­sochamKPMG study. The spend­ing is ex­pected to wit­ness an ex­po­nen­tial in­crease from the cur­rent level of ` 9,800 crore due to the wide­spread avail­abil­ity of 3G/4G ser­vices and on­go­ing surge in In­ter­net pen­e­tra­tion. "The dig­i­tal advertising spend was es­ti­mated to be ` 7,500 crore at the end of 2016," said the re­port.

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