Business Today - - THE BUZZ - By Sang­hami­tra Man­dal


1) The Founders

Sachin Dev Dug­gal and his col­lege mate Sau­rav Dhoot. Dug­gal, a se­rial en­tre­pre­neur, holds an en­gi­neer­ing de­gree from Im­pe­rial Col­lege, Lon­don, and a mas­ter’s de­gree in en­trepreneur­ship from MIT. The duo set up their first com­pany Nivio in 2004. They cashed out in 2012 and started SD Squared that fi­nally evolved into En­gi­

2) The Idea

“A decade ago, ‘ tech’ was just a tag, but now, it is a must-have,” says Dug­gal. “How­ever, for mil­lions of SMBs in In­dia and else­where, buy­ing ex­pen­sive soft­ware or hir­ing in-house IT teams is not a vi­able op­tion. So, we have built tech so­lu­tions to turn ideas into prod­ucts at dou­ble the speed and tai­lored pric­ing.”

3) How It Works Cus­tomers can spec­ify their con­cepts with the help of a drag-and-drop fea­tures menu on a hu­man-as­sisted and AI-pow­ered cloud plat­form called Builder. Here ap­pli­ca­tions are de­vel­oped in an as­sem­bly line man­ner to en­sure speed, scale and cost ef­fi­ciency. Sim­ply put, each project is bro­ken down into build­ing blocks, and up to 60 per cent of the work is done by AI tools and au­to­mated pro­cesses. As most of the ap­pli­ca­tions have stan­dard fea­tures and re­peat codes, these are au­to­mat­i­cally as­sem­bled in projects as per re­quire­ments and cus­tomers only pay for unique cod­ing. The ‘cus­tom’ part of the work is al­lo­cated to do­main ex­perts from a net­work of 50 soft­ware firms and 10,000 devel­op­ers. Sup­port and main­te­nance are pro­vided for a monthly fee.

The start-up is also into cloud ar­bi­trage and of­fers CloudOps, an AI-based cloud man­age­ment plat­form for busi­nesses to en­sure smart us­age and cost ben­e­fits. Plus, there is a pre­paid card for buy­ing cloud stor­age ca­pac­ity.

4) Growth & Fu­ture Plans The com­pany is cur­rently boot­strapped – the pro­ceeds from the Nivio sale have been in­vested here. It has of­fices in Gur­gaon, Mum­bai, San Fran­cisco, Los An­ge­les and Lon­don, and claims to be grow­ing at 100 per cent YoY. It is also work­ing on its lat­est of­fer­ing ‘ Team’ to grow the num­ber of its ca­pac­ity part­ners to two mil­lion so that around 1,000 projects could be de­vel­oped con­cur­rently.

Sau­rav Dhoot ( left) and Sachin Dev Dug­gal

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