BLEND­ING OLD WITH NEW

THE FOURTH- GEN­ER­A­TION SCION HAS DONNED MANY HATS TO TAKE THE BUSI­NESS AHEAD.

Business Today - - THE MOST POWERFUL WOMEN IN BUSINESS - E. KUMAR SHARMA

Lak­shmi Venu is the fourth-gen­er­a­tion scion of the TVS Group and daugh­ter of in­dus­tri­al­ists Venu and Mal­lika Srini­vasan. Ex­perts who study fam­i­lyled busi­nesses have seen the 35-year-old strad­dling key roles in a busi­ness group known for its tra­di­tion of up­hold­ing em­ployee re­la­tion­ships, process ef­fi­ciency and con­ser­va­tive fi­nanc­ing. Blend­ing these with mod­ern-day norms of flexi-tim­ing, brand pro­jec­tion and cre­ative in­no­va­tions must have been dif­fi­cult. But ap­par­ently, she has man­aged to achieve it all.

“Lak­shmi Venu has

WHY SHE MAT­TERS Af­ter an ex­ten­sive in­duc­tion across ma­jor ar­eas, she is in key roles now, and making a dif­fer­ence been at Sun­daram-Clay­ton for more than a decade. She has spear­headed var­i­ous func­tions, in­clud­ing strat­egy, in­ter­na­tion­al­i­sa­tion, fi­nance, op­er­a­tions and prod­uct de­sign. The com­pany’s con­sol­i­dated rev­enues have tre­bled in the last decade un­der her lead­er­ship,” says Nupur Pa­van Bang, As­so­ci­ate Di­rec­tor, Thomas Sch­mid­heiny Cen­tre for Fam­ily En­ter­prise, at the In­dian School of Busi­ness.

In 2003, Venu, a Yale grad­u­ate and a doc­tor­ate in En­gi­neer­ing Man­age­ment from the Univer­sity of War­wick, started work­ing for Sun­daram-Clay­ton (SCL), the hold­ing com­pany of the group. She is now Joint MD of the ` 1,737.4 crore SCL and Deputy MD of TAFE Mo­tors and Trac­tors.

Bang thinks that

“the com­pany has the op­por­tu­nity to be­come a role model for im­ple­ment­ing women-friendly poli­cies and a suit­able en­vi­ron­ment in the man­u­fac­tur­ing sec­tor un­der her lead­er­ship” Hope­fully, that will take ef­fect soon.

Join­tMD,Sun­daram-Clay­ton; Deputy MD, TAFE Mo­tors & Trac­tors LAK­SHMI VENU

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