The IBTM Trends Watch Report 2016 predicts 2017 will see a“continuing rally in demand for incentive travel”, with budgets expanding for group incentive trips. Last year, per-person spending was back up to US$3,165. Meetings are also on the rise, but European firms are being cautious about budgets, shortening travel time and combining multiple meetings. According to the ICCA (International Congress and Convention Association), Berlin, Paris and Barcelona are the most popular cities for meetings in Europe. The US, Germany and the UK are the most frequented countries overall.