VIRTUAL REALITY

It’s a bit of a gimmick, but there is value in virtual reality headsets such as Google Daydream View, Samsung Gear and Occulus Rift. VR certainly won’t be replacing the need or desire for travel, but plenty of companies are tapping into its potential to showcase their products and destinations.

In November, Marriott teamed up with UK tech start-up GoInStore to provide virtual tours of event facilities. United is using 360-degree virtual reality to show off its new Polaris business class seat, while Accorhotels, Amba, Best Western and Shangri-La have been using it to present their properties.