UWE AHRENDT

CEO No­mos Glashütte

Business Traveller (India) - - WATCHES -

Could you talk a lit­tle bit about the re­sponse you have got from In­dia?

We came to In­dia only last year, ac­tu­ally. e re­sponse so far has been good.

How would you de­scribe No­mos watches?

Our de­sign is clas­sic and min­i­mal­is­tic. It’s also time­less, which caters to a broad au­di­ence. Of course, be­cause our watches fall un­der the `1,20,000-`4,00,000 price bracket (ex­clud­ing high-end gold watches), you need a cer­tain amount of dis­pos­able in­come to be able to a ord them.

What as­pects of your de­signs are likely to change or re­main con­stant?

In the last 25 years, No­mos has built up a col­lec­tion that falls within a strong de­sign spec­trum, so you can in­stantly recog­nise a No­mos watch any­where. Even if we go a di er­ent way, for ex­am­ple the Au­to­bahn col­lec­tion, it still has No­mos el­e­ments. Au­to­bahn Neo­matik 41 Date Sports Gray is part of the sporty Au­to­bahn col­lec­tion. It is in­spired by vin­tage cars and this shows in the rac­ing model’s dial repli­cat­ing a speedome­ter. It has a galvanised, rhodium-plated blue lu­mi­nous ring with hour mark­ers. e orange-tipped hands stretch to the outer ring that has the minute mark­ers. A sub-dial above the elon­gated date win­dow, show­ing three days at a time, at 6 o’clock dis­plays the sec­onds. It comes with a wo­ven blue­black tex­tile strap.

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