OLIVIER BERNHEIM

Pres­i­dent Raymond Weil

Business Traveller (India) - - WATCHES -

With what vi­sion did Raymond Weil launch? Orig­i­nally, it was launched with the idea to pro­duce unique de­signs of the high­est qual­ity at a sen­si­tive price, and this is still the motto of the brand today.

How do you fore­cast the brand’s per­for­mance this year?

e price point we are work­ing with — `40,000 to `3,50,000 — is the bracket that is go­ing to de­velop. Our growth has been steady year a er year be­cause of our price point, for which we are known. It is a ord­able.

e good thing is that you have emerg­ing mar­kets like China, and you have a po­ten­tially emerg­ing mar­ket like In­dia, where I’m ex­pect­ing to see growth.

Will Raymond Weil al­ways be as­so­ci­ated with mu­sic? De nitely. Last year we launched Mae­stro e Bea­tles Limited Edi­tion, AC/DC Limited Edi­tion Free­lancer is on­go­ing, and this year we have e Bob Mar­ley Limited Edi­tion. The Bob Mar­ley Tango 300 Limited Edi­tion is a trib­ute to the life and ca­reer of the Ja­maican singer­song­writer. It will launch ex­clu­sively in the Caribbean this De­cem­ber, and is limited to just 600 pieces op­er­ated by a quartz chronograph mech­a­nism. e Bob Mar­ley logo is en­graved on the case back, and the stain­less steel case with black PVD plated bezel rests on a rub­ber strap. Rep­re­sent­ing the Ethiopian

ag are the green and yel­low hands, as well as the red mark­ings on the min­utes’ track ring.

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