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A look at the key play­ers of the world’s 4th largest auto mar­ket

Ac­cord­ing to a re­port by In­dia Brand Eq­uity Foun­da­tion, the In­dian au­to­mo­bile in­dus­try is the 4th largest in the world hav­ing pro­duced 25.3 mil­lion au­to­mo­biles in the last fi­nan­cial year. It is also pro­jected to be­come the largest in the world by 2026. There is a bevy of play­ers — both home­grown and in­ter­na­tional — vy­ing for pre­cious space in the mar­ket, across all seg­ments from af­ford­able to uber-lux­ury. Di­ver­si­fy­ing and repo­si­tion­ing seems to be the on­go­ing trend. A case in point is home­grown Maruti Suzuki, whose pre­mium ver­ti­cal NEXA has been a huge suc­cess story. Si­mul­ta­ne­ously, lux­ury brands are in a race to cap­ture more cus­tomers. The likes of BMW, Audi, Toy­ota, Volk­swa­gen and Mercedes-Benz are now pro­vid­ing their cus­tomised fi­nance plans to buy­ers through Non-Bank­ing Fi­nan­cial Com­pa­nies. Cus­tomer en­gage­ment ini­tia­tives are on the rise and al­most ev­ery other brand is con­ceiv­ing new ex­pe­ri­en­tial pro­grammes to en­gage their ex­ist­ing and po­ten­tial cus­tomers. These are just a few ex­am­ples of the dif­fer­ent pre­vail­ing trends in the In­dian au­to­mo­bile sec­tor. We look at the key play­ers in the in­dus­try, track their In­dia per­for­mance and look at their flag­ship mod­els for the year.→

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