OBV is now the un­con­tested na­tional stan­dard for used ve­hi­cle pric­ing

Car India - - COVER STORY - Orange Book Value is avail­able on, An­droid and iOS.

Orange Book Value (OBV), the first and only al­go­rith­mic pric­ing en­gine for used ve­hi­cles in In­dia, has crossed over 100 mil­lion queries within 14 months of its launch. OBV by Droom, In­dia's pi­o­neer­ing on­line au­to­mo­bile trans­ac­tional mar­ket­place, cov­ers a wide spec­trum of ve­hi­cle cat­e­gories in its eval­u­a­tion base in­clud­ing cars, mo­tor­cy­cles, scoot­ers, bi­cy­cles and planes - cov­er­ing 24000 prod­ucts from 100 makes, nearly 1000 models and 4000 vari­ants. Con­sumers across the coun­try are fast adopt­ing OBV as the de­fault pric­ing tool for used ve­hi­cles. Its ease of use, trust­wor­thi­ness and eas­ily un­der­stand­able pa­ram­e­ters have aided its emer­gence as the ul­ti­mate and most trusted val­u­a­tion guide for au­to­mo­biles in In­dia. Fur­ther­more, there is an in­creas­ingly vis­i­ble trend of sell­ers pric­ing used ve­hi­cles within the OBV range. As per an OBV adop­tion sur­vey, nearly 77 per­cent re­spon­dents claimed they re­lied solely on OBV to de­ter­mine the val­u­a­tion of the ve­hi­cle to be pur­chased. On this achieve­ment, San­deep Ag­gar­wal, Founder and CEO, Droom, said: "The pric­ing es­ti­mate car­ried out by OBV is the na­tional bench­mark now and is com­pletely trusted by both buy­ers and sell­ers, re­sult­ing in its im­mense pop­u­lar­ity. OBV is data sci­ence be­hind price and is not only at but also its own des­ti­na­tion Web­site, iOS and An­droid App, wid­get for 3rd party blog­gers and print edi­tion.” The data col­lected from the 100 mil­lion queries re­ceived for OBV re­veals in­ter­est­ing re­sults. As per the data, the two-wheeler cat­e­gory sur­passes the four-wheeler cat­e­gory in terms of queries gen­er­ated. The top four­wheeler brands searched for were Maruti Suzuki, Honda, Mahin­dra and Hyundai. Most of the users of OBV re­side in the met­ro­pol­i­tan cities; Ben­galuru tops the chart while it is fol­lowed by cities like Delhi, Mum­bai and Chen­nai. While cross­ing this mile­stone, Orange Book Value has also launched OBV En­ter­prise, a prod­uct that pro­vides the com­plete pric­ing so­lu­tion for val­u­a­tion of used au­to­mo­biles to var­i­ous banks, NBFCs and In­surance com­pa­nies. The newly launched OBV En­ter­prise in­cludes var­i­ous cur­rent and up­com­ing fea­tures such as pro­file man­age­ment, dash­board ac­cess, API in­te­gra­tions, bulk up­load & down­load, en­hanced re­port­ing and more. A print edi­tion of OBV has also re­cently been in­tro­duced and can be pur­chased at var­i­ous off­line and on­line stores.

San­deep Ag­gar­wal, Founder & CEO, Droom

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