ORANGE BOOK VALUE CROSSES 100 MILLION VEHICLE PRICING QUERIES
OBV is now the uncontested national standard for used vehicle pricing
Orange Book Value (OBV), the first and only algorithmic pricing engine for used vehicles in India, has crossed over 100 million queries within 14 months of its launch. OBV by Droom, India's pioneering online automobile transactional marketplace, covers a wide spectrum of vehicle categories in its evaluation base including cars, motorcycles, scooters, bicycles and planes - covering 24000 products from 100 makes, nearly 1000 models and 4000 variants. Consumers across the country are fast adopting OBV as the default pricing tool for used vehicles. Its ease of use, trustworthiness and easily understandable parameters have aided its emergence as the ultimate and most trusted valuation guide for automobiles in India. Furthermore, there is an increasingly visible trend of sellers pricing used vehicles within the OBV range. As per an OBV adoption survey, nearly 77 percent respondents claimed they relied solely on OBV to determine the valuation of the vehicle to be purchased. On this achievement, Sandeep Aggarwal, Founder and CEO, Droom, said: "The pricing estimate carried out by OBV is the national benchmark now and is completely trusted by both buyers and sellers, resulting in its immense popularity. OBV is data science behind price and is not only at droom.in but also its own destination Website, iOS and Android App, widget for 3rd party bloggers and print edition.” The data collected from the 100 million queries received for OBV reveals interesting results. As per the data, the two-wheeler category surpasses the four-wheeler category in terms of queries generated. The top fourwheeler brands searched for were Maruti Suzuki, Honda, Mahindra and Hyundai. Most of the users of OBV reside in the metropolitan cities; Bengaluru tops the chart while it is followed by cities like Delhi, Mumbai and Chennai. While crossing this milestone, Orange Book Value has also launched OBV Enterprise, a product that provides the complete pricing solution for valuation of used automobiles to various banks, NBFCs and Insurance companies. The newly launched OBV Enterprise includes various current and upcoming features such as profile management, dashboard access, API integrations, bulk upload & download, enhanced reporting and more. A print edition of OBV has also recently been introduced and can be purchased at various offline and online stores.
Sandeep Aggarwal, Founder & CEO, Droom