Isobar, the digital agency of Dentsu Aegis Network, and Maruti Suzuki have rolled out India’s first Integrated Chatbot. The chatbot will allow Maruti Suzuki to entertain users’ first-level queries about the car and will redirect them to the main website if they require specific information. The primary aim of the chatbot is to enable a two-way communication with the relevant audience before filtering out the interested portion. Isobar came up with this innovation for the launch campaign of the Dzire.
Sanjeev Handa, VP , Marketing, said, “The video chatbot used for the all-new Dzire is a very exciting innovation for us at Maruti Suzuki. It not only enables two-way communication with our audience, but allows us to immediately address their first-level queries, real time and in a very engaging manner. We look forward to sustained quality engagement with consumers in the future.”