Iso­bar Chat­bot

Car India - - BULLETIN NEWS -

Iso­bar, the dig­i­tal agency of Dentsu Aegis Net­work, and Maruti Suzuki have rolled out In­dia’s first In­te­grated Chat­bot. The chat­bot will al­low Maruti Suzuki to en­ter­tain users’ first-level queries about the car and will re­di­rect them to the main web­site if they re­quire spe­cific in­for­ma­tion. The pri­mary aim of the chat­bot is to en­able a two-way com­mu­ni­ca­tion with the rel­e­vant au­di­ence be­fore fil­ter­ing out the in­ter­ested por­tion. Iso­bar came up with this in­no­va­tion for the launch cam­paign of the Dzire.

San­jeev Handa, VP , Mar­ket­ing, said, “The video chat­bot used for the all-new Dzire is a very ex­cit­ing in­no­va­tion for us at Maruti Suzuki. It not only en­ables two-way com­mu­ni­ca­tion with our au­di­ence, but allows us to im­me­di­ately ad­dress their first-level queries, real time and in a very en­gag­ing man­ner. We look for­ward to sus­tained qual­ity en­gage­ment with con­sumers in the fu­ture.”

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