Building A Community
SOCIAL MEDIA HAS PLAYED A VITAL ROLE IN making the Scorpio what it is today. Scorpio was one of the first auto brands that realized the power of user generated content to drive engagement and positive word of mouth. Innovations like online travelogues helped build aspiration for the brand by showing how Scorpio enables an adventure lifestyle. Leveraging the most popular social media trends helped connect with the youth and boost visibility. And celebrating festive occasions with fans helped strengthen emotional connect. Today Scorpio boasts the largest SUV online community in India with 3.2 million Facebook fans.