Build­ing A Com­mu­nity

Car India - - FEATURE -

SO­CIAL ME­DIA HAS PLAYED A VI­TAL ROLE IN mak­ing the Scor­pio what it is to­day. Scor­pio was one of the first auto brands that re­al­ized the power of user gen­er­ated con­tent to drive en­gage­ment and pos­i­tive word of mouth. In­no­va­tions like on­line trav­el­ogues helped build as­pi­ra­tion for the brand by show­ing how Scor­pio en­ables an ad­ven­ture life­style. Lev­er­ag­ing the most pop­u­lar so­cial me­dia trends helped con­nect with the youth and boost vis­i­bil­ity. And cel­e­brat­ing fes­tive oc­ca­sions with fans helped strengthen emo­tional con­nect. To­day Scor­pio boasts the largest SUV on­line com­mu­nity in In­dia with 3.2 mil­lion Face­book fans.

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