Anurag Mehro­tra Pres­i­dent and MD, Ford In­dia

Car India - - FEATURE -

Born in 1973, Mehro­tra holds a de­gree in elec­tronic en­gi­neer­ing and a diploma in mar­ket­ing man­age­ment. He was ap­pointed the Man­ag­ing Di­rec­tor at Ford In­dia in June. The pro­mo­tion from Ex­ec­u­tive Di­rec­tor, Mar­ket­ing, Sales and Ser­vice to Man­ag­ing Di­rec­tor makes him re­spon­si­ble for Ford’s op­er­a­tions in In­dia. He also had an im­pres­sive run as the Vice Pres­i­dent of Sales and Mar­ket­ing, Ford In­dia, dur­ing which he led sev­eral bril­liant mar­ket­ing cam­paigns.

Prior to join­ing Ford, Mehro­tra was Vice Pres­i­dent, Cor­po­rate Mar­ket­ing, at WNS Global Ser­vices, a lead­ing busi­ness process out­sourc­ing com­pany. There he was re­spon­si­ble for lead gen­er­a­tion and brand build­ing in North Amer­ica and Europe. We hope he in­tro­duces us to more prod­ucts from Ford’s global line-up dur­ing his ten­ure.

Ford In­dia launched sports edi­tions of the Figo and the As­pire ear­lier this year.

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