Prasan Firodia MD, Force Motors
Prasan Firodia took over the company’s reins from his father, Abhay Firodia, in 2009. Prasan is a management graduate and it was under his leadership that Force Motors ventured into previously unexplored territory. The Rainforest Challenge was an innovative idea that brought off-roading enthusiasts together and will continue to do so this year as well. In addition to Force Motors, he is also responsible for Jaya Hind Industries and MAN Force Trucks. The former won the ‘Best Foundry – Large Sector’ award under his leadership.
They have launched their capable offroader, the Gurkha, in two new variants: Xplorer and Xpedition. The new car looks more aggressive than the older one and is an extremely formidable off-roader with improved manners for the road too.