Prasan Firo­dia MD, Force Mo­tors

Car India - - FEATURE -

Prasan Firo­dia took over the com­pany’s reins from his father, Ab­hay Firo­dia, in 2009. Prasan is a man­age­ment grad­u­ate and it was un­der his lead­er­ship that Force Mo­tors ven­tured into pre­vi­ously un­ex­plored ter­ri­tory. The Rain­for­est Chal­lenge was an in­no­va­tive idea that brought off-road­ing en­thu­si­asts to­gether and will con­tinue to do so this year as well. In ad­di­tion to Force Mo­tors, he is also re­spon­si­ble for Jaya Hind In­dus­tries and MAN Force Trucks. The for­mer won the ‘Best Foundry – Large Sec­tor’ award un­der his lead­er­ship.

They have launched their ca­pa­ble of­froader, the Gurkha, in two new vari­ants: Xplorer and Xpedi­tion. The new car looks more ag­gres­sive than the older one and is an ex­tremely for­mi­da­ble off-roader with im­proved man­ners for the road too.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.