MRF Perfinza

New per­for­mance tyres from one of In­dia’s lead­ing man­u­fac­tur­ers put to the test

Car India - - CONTENTS - Story: Team Car In­dia

MRF Lim­ited have en­tered the lux­ury car tyre space with the new Perfinza range of pre­mium tyres which have been re­leased in In­dia be­fore be­ing made avail­able in in­ter­na­tional mar­kets. The tyre was un­veiled by the com­pany’s top man­age­ment in the pres­ence of cricket leg­end AB de Vil­liers, who has been roped in as the global brand am­bas­sador. These are the first in­dige­nously pro­duced tyres made by an In­dian com­pany to be ap­proved by a lead­ing lux­ury car man­u­fac­turer.

The de­vel­op­ment of the Perfinza tyres has been made pos­si­ble by MRF’s con­tin­ued com­mit­ment to in­vest­ment in R&D within In­dia and abroad, and the tyres have un­der­gone ex­ten­sive test­ing un­der wet and dry con­di­tions in In­dia, Ger­many, and the IDIADA prov­ing grounds, Europe’s most com­pre­hen­sive in­de­pen­dent test­ing cen­tre near Barcelona in Spain.

MRF Perfinza tyres are cur­rently avail­able for over 60 lux­ury and pre­mium cars in In­dia, backed by MRF’s wide net­work of show­rooms across the coun­try. Apart from be­ing rated to be used on

( Above L to R) Rahul Mam­men, MD, MRF; Arun Mam­men, VC & MD, MRF; AB de Vil­liers, Brand Am­bas­sador, MRF; K M Mam­men, Chair­man, MRF; Koshy K Vargh­ese, Ex­ec­u­tive VP, Mar­ket­ing, MRF

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